Ep 21 - Gaining CEO alignment for the Turnaround: PathFactory COO on being a change agent in the number two role.

SaaS Backwards - Reverse Engineering SaaS Success

Finding the right marketing leadership position is difficult (to say the least). You must have alignment with the CEO and executive team from the get-go. And it’s even better when you can follow them from one opportunity to the next.

Now in her third opportunity with the same CEO, Helen Baptist from PathFactory discusses not only how to find the right leadership role, but also how to manage that change from within that so often required in a turnaround situation.

Whether you’re in the process of finding a new marketing leadership opportunity or putting out fires in your current one, Helen offers the following gems in this episode:

•Positioning yourself correctly for the opportunity
•What to do first in a turnaround situation
•Rooting out toxicity
• Buyer centricity to break down sales and marketing silos

Let me know what you think! Thanks!
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