Best Ken Lempit Podcasts (2024)

1
Ep. 119 – Why CROs are struggling and what they can do about it – with Guy Mounier, Co-Founder and CEO of Aptivio 30:52

1d ago30:52

30:52

With a startling low average tenure of 18 months, today’s Chief Revenue Officer (CRO) is struggling. The pressure primarily stems from the need to drive growth in a capital-efficient manner. This includes rapidly accelerating revenue growth while managing and optimizing the cost of sales and marketing operations, often within a constrained budget o…

1
Ep. 118 - What if creating a video was as easy as writing an email? With Jeremy Toeman, Founder of Aug X Labs 32:25

6d ago32:25

32:25

We all know video is important to grow exposure, but creating enough is still challenging. The tools are complex, production is expensive, and it can be overwhelming just to come up with ideas. In this episode, Aug X Labs founder Jeremy Toeman talks about his personal frustration with the complex tools just to make basic videos that can be used on …

1
Ep. 117 - How to convert 30% more web traffic in 90 days - with Sahil Patel, CEO of Spiralyze 31:37

13d ago31:37

31:37

If you went to the doctor for a sore throat and she said, “Last time I had one, this is what helped me get better” versus “I looked at the clinical trial evidence for 5000 people with your symptoms in your age range, geographics, and background,” which of those solutions is more viable? That’s how Sahil Patel, CEO of Spiralyze views the world of A/…

1
Ep. 116 - The Role of Feedback in Product Management Success - with Satya Ganni, CEO of Beamer & Userflow 30:07

20d ago30:07

30:07

Feedback is not just a tool for improving products, but a strategic asset that can drive growth, innovation, and competitive advantage. In this episode, Satya Ganni, CEO of Beamer and Userflow, explains the importance of feedback in reducing churn in product-led SaaS companies. Feedback provides valuable insights into customer needs, preferences, a…

1
Ep. 115 - Data, Churn, and Increasing Productivity - with Jason Radisson, CEO & founder of Movo 36:16

1M ago36:16

36:16

In this episode, we delved into the transformative power of algorithms in business with Jason Radisson, CEO & founder of Movo, a platform that provides real-time scheduling flexibility and improved workforce management for large companies with frontline workers. Jason recounted his time at Harrah's Entertainment, where they used data to optimize cu…

1
Ep. 114 - Beyond “Drift but Cheaper”: Inside Alan Zhao’s Strategic Pivot to Category Creation for Warmly 38:26

1M ago38:26

38:26

As a startup with shaky product market fit, prospective customers often want to associate you with a mature category so they can determine where it might fit in their tech stack—or not. But for Warmly, the existing categories represented only a small subset of their capabilities—albeit cheaper than the mature tools. And they couldn’t just settle fo…

1
Ep. 113 – The Art of Enterprise Sales – with Brian Burns, host of the Brutal Truth about Sales Podcast 29:44

2M ago29:44

29:44

As a seasoned sales expert and popular sales podcaster, Brian Burns has more than a few opinions about how companies are selling to the enterprise today. Most notably, because reps haven’t been taught the difference, they try to make up for the lack of pipeline by increasing outreach activity. That may have worked in 2011 when the Predictable Reven…

1
Ep. 112 - Stumbling onto product market fit by accident – with Morten Poulsen, CEO of Plytix 36:07

2M ago36:07

36:07

Originally, the founders of Plytix set out to create an analytics platform for e-commerce that measured the performance of a product (instead of a website) so brands could see how end users interact with them, even when sold on a third-party website. But even after positive early traction and investment, they were stalled—many of the brands didn’t …

1
Ep. 111 - How cultivating connections in a hybrid world positively affects collaboration and retention - with Jonathan Fields, CEO & Co-founder of Assembly 33:54

2M ago33:54

33:54

Having moved from a miserable culture in investment banking to an incredibly positive one at tech startup ZipRecruiter, Jonathan Fields learned early in his career the profound impact culture has on an organization. So inspired, in fact, that he and his co-founders worked nights and weekends to create a platform that could make those elements scala…

1
Ep. 110 – The Dangerous 8 mistakes SaaS companies make in their messaging 30:26

3M ago30:26

30:26

Are you making one or more of these mistakes in your messaging? Given the number of websites that we review regularly, chances are that you are—and that means leaving revenue on the table. In this episode, Ken and Jason from Austin Lawrence Group discuss the eight common mistakes that SaaS companies make with real life examples. So if you’re revisi…

1
Ep. 109 – Should you outsource the SDR function? With Gabriel Lullo, CEO of Alleyoop 32:10

3M ago32:10

32:10

Business development poses big challenges for today’s SaaS. It becomes twice as ineffective every year as people learn how to ignore you. And it’s such a grind that it’s hard to find good people who want to stick with the sales development rep (SDR) position over the long term. To get engagement on the phone today takes the right experience, techno…

1
Ep. 108 - Can better relationships save publishers? With Dan Rua, CEO of Admiral 33:50

3M ago33:50

33:50

We’ve all been frustrated by those pesky ads that pop up when trying to read an article. We understand that publishers are trying to capture more of that lost ad revenue, but the solution is not to create such a poor experience that it drives consumers away. And the rise of ad blockers is not the only problem for publishers. The decline of traditio…

1
Ep. 107 - SaaS Marketing Predictions for 2024 27:49

3M ago27:49

27:49

In this episode, SaaS Backwards host Ken Lempit switches places to the guest seat to discuss upcoming trends in SaaS marketing for the new year and what companies will have to do to be successful. Ken is the Chief Strategist of the Austin Lawrence Group, a growth marketing agency specializing in B2B SaaS, and has a 30-year track record in software …

1
Ep. 106 - Pricing as a lever for growth - with Patrick Meegan, Senior Partner at Maple Street Advisors 34:00

4M ago34:00

34:00

Pricing is often the most overlooked “P” in the SaaS marketing mix. We see it in our marketing practice often. Companies may be averse to raising prices for fear of losing customers, focusing on other priorities like product development, or simply don’t understand the impact on the business. In this episode, we caught up with Pat Meegan, Senior Par…

1
Ep. 105 - Finding product-market fit with Anvil Co-Founder Mang-Git Ng. 27:56

4M ago27:56

27:56

When going through a repetitive and time-consuming mortgage application process in 2017, Mang-Git Ng was surprised that the process wasn’t automated. He realized that there were many industries that still operated in the internet dark ages and that moving all these PDFs and paper documents to online forms could solve a major problem. But after he a…

1
Ep. 104 - Strategies for Maximizing Value in SaaS Exits– with Marty Magida, Managing Director of Berkery, Noyes & Co. 31:08

4M ago31:08

31:08

Because of the challenges in the current financing environment and the cautious approach of strategic buyers and private equity firms for SaaS companies, we invited Marty Magida on to discuss practical strategies to enhance company value and navigate the complexities of the M&A market. Magida is the managing director of Berkery, Noyes & Co an indep…

1
Ep. 103 – First getting agreement on a problem worth solving – with Chuck Fuerst, CMO of ReverseLogix 32:20

4M ago32:20

32:20

You’ve probably never thought about what goes on behind the scenes when you return a product, but there’s a lot to it. In this episode of the SaaS Backwards podcast, Chuck Fuerst, CMO at ReverseLogix, gives a look behind the scenes at some of the challenges and opportunities in the returns management system category. And because it’s so complicated…

1
Ep. 102 - How to use win/loss data to close deals faster – with Spencer Dent, founder of Clozd 13:15

5M ago13:15

13:15

You may have noticed that deals today take longer to close and scrutinized heavily. So, what do SaaS companies need to do? Spencer Dent, Founder of Clozd says to make sure you understand the how the decision-making process, people involved, and priorities have changed. And since the CFO plays a bigger role, it’s less about ease of integration and m…

1
Ep. 101 - A dedicated finance team in your pocket for a flat monthly fee - with Swapnil Shinde, CEO of Zeni 16:58

5M ago16:58

16:58

As a CEO, you probably don’t care much about how your accounting and bookkeeping is done. But you do want insights you can drive once your month is closed out. Burn rate and cash flow comes to mind. At the Ascent conference in New York, we caught up with Swapnil Shinde, CEO of Zeni, a SaaS that claims to have the world’s first finance operations pl…

1
Ep. 100 – Where thought leadership is falling short with today’s customer and how to fix it - with Brent Adamson, co-author of the Challenger Sale and Challenger Customer. 36:33

5M ago36:33

36:33

For our 100th episode, we’re excited to interview Brent Adamson, the global head of research with Ecosystems, a SaaS platform for collaborative customer value management that helps its users quantify and align with customers based on the value being delivered. Adamson is most known as the co-author of the books The Challenger Sale and The Challenge…

1
Ep. 99 – The data-driven, revenue-focused marketing leader – with Brandee Sanders, CMO of Revenue.io 19:46

5M ago19:46

19:46

Coming from sales positions where she’s carried quotas, Brandee Sanders knows what having skin in the game for marketers looks like. And it’s not tracking MQLs or developing a strong tech stack. It does look like examining the data to find repeatable opportunities for sales pipeline. In other words, do we truly know how and why closed/won opportuni…

1
Ep. 98 - How to operationalize strategic initiatives digitally - with Ulf Arnetz, CEO of Howwe 33:06

5M ago33:06

33:06

Strategic initiatives often get de-railed when CEOs delegate them instead of taking ownership. This lack of clarity can lead to confusion and lack of focus throughout the organization. That’s the problem Ulf Arnetz is solving through his Swedish-based company Howwe, a SaaS enterprise platform for CEOs to orchestrate and operationalize strategy impl…

1
Ep. 97 - To ensure enterprise sales success today, you’d better sell the CFO – With Chris Orlob, Co-founder of pclub.io 19:10

5M ago19:10

19:10

Probably best known for helping Gong grow from $200K to $200M in five years, Chris Orlob talks about following his passion for helping people learn valuable sales skills through his new company pclub.io. (That’s short for President’s Club for non-salesy folks). But sales training wasn’t the original focus. Originally, they started out to build a co…

1
Ep. 96 - Can the attribution challenge be solved with today’s tech? With Steffen Hedebrant, Co-founder and CMO of DreamData.io 17:19

5M ago17:19

17:19

The attribution problem has long been a challenge for marketers—probably first articulated by John Wannamaker when he said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” It seemed like marketing tech had solved it (for a minute)—until buyers went and changed their behavior. So how do we map the customer …

1
Ep 95 - How to find where your audience hangs out today – with Rand Fishkin, CEO of SparkToro 21:59

6M ago21:59

21:59

Seemingly not too long ago, searches for new products and services overwhelmingly started at Google. And it made sense to optimize for keywords, so you’d appear organically on page one. But things have changed—just a bit. And no one is more qualified to talk about those changes than our guest Rand Fishkin, CEO of SparkToro and formerly the founder …

1
Ep. 94 - Solving the Attribution Challenge - Christopher P. Willis shares his Global Active Awareness Scoring Methodology. 40:27

6M ago40:27

40:27

Sales and marketing alignment was never a problem for Acrolinx, as evidenced by Christopher P. Willis’ title: Chief Marketing & Pipeline Officer. Acrolinx is an AI-powered content marketing engine that integrates with content tools to provide real-time advice on brand, tone, clarity, compliance, and consistency. In this episode, Chris talks about t…

1
Ep. 93 - Can you find gold in the data you're already collecting? - with Dan Miles, COO of TVEyes 36:19

6M ago36:19

36:19

Even in a very healthy business, you must keep looking for innovation. That’s the gist of this episode’s message with Dan Miles, Chief Operating Officer of TVEyes. TVEyes is a search engine for impactful video and audio measured by audience and level of information and newsworthiness. Historically, that was primarily broadcast TV and radio, but ove…

1
Ep. 92 - Personalization at scale—can we finally get rid of the templates? With David Howard, VP Marketing at Buzzboard 32:34

6M ago32:34

32:34

We all know that personalization, context, and relevance are necessary to get a cold email opened. But that takes a lot of time and energy to customize each communication, and when only 3% of your target audience is in-market at any given time. And that’s where Buzzboard comes in. The company has developed a platform that utilizes AI and proprietar…

1
Ep. 91 - The Value of in-person Events for SaaS Leaders Post Covid – with Fred Rockwell, Founder of the Ascent Conference. 27:58

6M ago27:58

27:58

In this episode, we talked to Fred Rockwell, owner of the upcoming Ascent Conference in New York (Oct 30) about the advantages of attending events in-person, how they’ve changed in a post-covid world, and why he structures his events to create more bottom of the funnel opportunities through private invites. The SaaS Backwards Podcast is also excite…

1
Ep. 90 – Why most SaaS companies get positioning wrong – with Anthony Pierri 37:30

7M ago37:30

37:30

Effective messaging is paramount for SaaS companies to attract and convert the right types of customers. And according to this week’s guest Anthony Pierri, Partner with Fletch PMM, most are getting it wrong. They try to speak to too many audiences at once. They use vague and broad statements that don’t resonate with anyone. They use wishy washy lan…

1
Ep. 89 - Why cybersecurity is a behavioral problem – With Dr. James Norrie, CyberconIQ 38:09

7M ago38:09

38:09

Criminals have developed efficient business models that make it cost-effective to attack even small enterprises. No company is too small, and the need for awareness and understanding of the evolving threat landscape, particularly with generative AI is at an all-time high. But simply training staff not to click on this or not to write down their pas…

1
Ep. 88 - The Journey from Chiropractor to SaaS owner – with Brian Capra, Owner of Genesis Chiropractic Software 35:54

7M ago35:54

35:54

As a Chiropractor, Brian Capra never intended to become a software developer—but it seems like something bigger was a play. Because the healthcare system, particularly insurance companies, have historically been biased against chiropractic care, chiropractors must be more entrepreneurial. They must understand marketing, building relationships, sale…

1
Ep. 87 - What B2B sales leaders need from marketing—with Benjamin Page-Fort 36:46

7M ago36:46

36:46

The B2B world is different today, and (unfortunately) there’s no one formula that works across the board. It’s not outbound versus inbound. It’s not advertising versus content. Every organization has a unique formula that will consistently drive meaningful conversations with targeted prospects. Therefore, you'll never see a productive organization …

1
Ep. 86 – What’s wrong with SaaS marketing and how to fix it – with ALG’s Ken Lempit 26:20

8M ago26:20

26:20

There’s nothing like an economic slow-down to thin the herd. Companies take longer to buy, consolidate resources, and rethink their go-to-market strategy. So why are companies doubling down on yesterday’s strategies? Normally the host of SaaS Backwards, Ken Lempit, President of Austin Lawrence, sits in the guest seat this week to answer questions a…

1
Ep. 85 – When you should specialize – with Corey Quinn, fractional CMO and GTM Strategist 30:01

8M ago30:01

30:01

When a company starts out, verticalization may not be the best thing. In fact, today’s guest Corey Quinn, fractional CMO and GTM strategist prefers to work with companies who went broad first, since there’s value in exploring different verticals and learning the nuances in the different markets. But at a certain point, verticalization becomes neces…

1
Ep. 84 - The decline of inbound and the rise of owned media – with Anthony Kennada, founder of Audience Plus 33:37

8M ago33:37

33:37

It’s never been harder for marketers generate an audience where you can have impact than it is today. The media landscape has exploded and the number of choices we have as marketers has never been more varied. In many ways, we’re now paying for the sins automating a process of building trust and relationships. In this episode, Anthony Kennada, Co-F…

1
Ep. 83 – Content is still King, but you gotta be efficient-- with Steven MacDonald, CEO at SocialCloser 37:48

8M ago37:48

37:48

As martech SaaS founder, Steve McDonald acknowledges the tendency to believe that their product is so exceptional that customers will naturally flock to it. But then reality sets in and you realize that maybe Shoeless Joe Jackson wasn’t whispering in your ear after all. There’s a lot of risk for customers to invest in something new, and content mar…

1
Ep. 82 – Repositioning to differentiate - with Shannon Curran, VP Marketing at MadKudu 34:07

9M ago34:07

34:07

When joining MadKudu as a Marketing VP, Shannon Curran knew they were so much more than a predictive lead scoring platform. She wanted to shift the conversation from product-led growth (PLG) to a focus on hybrid funnels and revenue generation. And because it would be a huge challenge to cut through the noise in the MarTech/RevTech space, they engag…

1
Ep. 81 - Building Pipeline Efficiency with SalesIntel CEO Manoj Ramnani 26:52

9M ago26:52

26:52

Outbound selling is here to stay—but to make it work, efficiency is key. Of course, the task at hand isn’t lost on Salesintel.io CEO Manoj Ramnani, who’s tools are designed to do just that. Salesintel.io is a go-to-market intelligence platform that helps marketing, sales, and revenue operations teams research prospective accounts and find contact i…

1
Ep. 80 – 82i’s CEO Jason Shapiro talks about being a “Cofounder for Hire” 32:20

9M ago32:20

32:20

A good co-founder is hard to find. But what if you could hire one on an hourly basis? That’s what Jason Shapiro, CEO and founder of 82i talks about in this episode. 82i is a strategic growth services firm that serves as “a co-founder for hire” to help with growth functions such as raising capital and hiring so founders can keep their eye on what tr…

1
Ep. 79 - Driving Success with an Educational Content Strategy – with Alex George, Head of Marketing with Hint Health 25:37

9M ago25:37

25:37

In this episode, guest host Jason Myers interviews Alex George, the head of marketing at Hint Health--a platform that is redefining healthcare by providing back-end software for the direct primary care market. Alex shares insights into Hint Health's go-to-market strategy and how they enable the growth of the direct pay model in the healthcare indus…

1
Ep. 78 - Today’s SaaS must “prove it or lose it” – with TrustRadius’ VP of Marketing Allyson Havener 31:23

10M ago31:23

31:23

In this episode, Allyson Havener, VP of Marketing from TrustRadius is back to talk about their yearly report on the B2B buyer-seller disconnect with some serious updates. Last year, the report focused on the self-serve economy—they want product information readily available without talking to sales and then they would validate customer proof points…

1
Ep. 77 - What VCs are looking for today—with Sanjit Singh Dang, U First Capital 18:52

10M ago18:52

18:52

Why are some SaaS companies raising significant funds while others struggle to find their first customers or determine what to build? We caught up with Sanjit Singh Dang, the Chairman and Co-founder of U First Capital, at the Ascent conference and he shares his insights as a VC evaluating startups—most notably how VCs now require more proof points …

1
Ep. 76 - Education in their marketing DNA – with Olga Noha CMO of SplitMetrics 17:46

10M ago17:46

17:46

We talk a lot with our customers about the 97%. The people who have problems you solve, but don’t know there’s a solution and certainly don’t know about you. That’s what we talked about with Olgo Noha, CMO of SplitMetrics at the recent Ascent Conference in San Francisco. Split Metrics is in a relatively new market with little competition—but there …

1
Ep. 75 - Preparing for the war of founding a SaaS with Guy Benjamin, CEO and co-founder of Healthee 21:06

10M ago21:06

21:06

Does anyone really understand their health benefits? Most of us have experienced going to HR with a benefits question, only to be redirected to a call center just to sit on hold and maybe get answers. Guy Benjamin, CEO and co-founder of Healthee, developed a way to simplify this age-old problem with a platform that lets employees easily navigate th…

1
Ep. 74 - Inside the PLG motion and out, with Freshworks CMO Stacey Epstein 22:44

10M ago22:44

22:44

When Stacey Epstein became the CMO of Freshworks a few years ago, their PLG motion was doing okay. But approaching marketing from her success with other enterprise SaaS startups, Epstein expanded the marketing and sales motion to include more traditional demand gen tactics—direct sales, events, Account-Based Marketing. Now they can fully meet the b…

1
Ep. 73 - Nailing product-market fit, adaptability, and brand building, with Aviso CMO Amit Pande 19:37

10M ago19:37

19:37

What are you trying to do in your forecasting process that you're not getting from your CRM? That’s the question Aviso set out to answer for its clients by leveraging advanced analytics. Their software helps sales teams optimize their strategies, identify trends, and make data-driven decisions to improve their sales outcomes. At the recent Ascent C…

1
Ep. 72 - Developing a scrappy go-to-market attitude with Insightly’s CMO Chip House 20:32

10M ago20:32

20:32

Chip House has had a long career in SaaS with companies such as ExactTarget, Salesforce, and SharpSpring. Now as the CMO at Insightly, we caught up with Chip at the Ascent Conference in San Francisco and got him to share his experiences with all things B2B marketing, including: Product-market fit The role of customer success in marketing Leveraging…

1
Ep. 71 - Can AI help your team write better sales emails? With Lavender AI’s Jen Allen-Knuth and Will Aitken 27:00

10M ago27:00

27:00

How many good sales emails have you gotten? Personally, I can count them on one hand. Most of us can sniff out a sales email in a split second--the headline is cheesy, it’s about them, and it’s completely irrelevant. Obviously, sellers haven’t done their homework. That’s the opportunity we discussed in my interview with Lavender AI’s Jen Allen-Knut…

1
Ep. 70 - Bringing the buzz back to the sales floor (even virtually) with Colin Specter of Orum 20:39

11M ago20:39

20:39

People just don’t pick up the phone like they used to, and as a result, outbound call response rates are few and far between. A rep that makes 100 calls a day may only get a handful of connects. It’s such a grueling and inefficient process that many companies have abandoned the phone altogether. The problem is that sales ultimately is based on havi…

Podcasts Worth a Listen

Ken Lempit Podcasts

Podcasts Worth a Listen

Quick Reference Guide