Ep. 89 - SaaS Tips: Learn Why Cybersecurity is a Behavioral Problem – With Dr. James Norrie, CyberconIQ

SaaS Backwards - Reverse Engineering SaaS Success

Criminals have developed efficient business models that make it cost-effective to attack even small enterprises.
No company is too small, and the need for awareness and understanding of the evolving threat landscape, particularly with generative AI is at an all-time high.
But simply training staff not to click on this or not to write down their password on post-its isn’t going to be enough.
Our guest, Dr. James Norrie, CEO of CyberconIQ, realized that the key to changing behavior is through personalized education—and by understanding individuals unique characteristics, preferences, and vulnerabilities it becomes possible to tailor educational interventions.
Now with a rapid evolution in the marketplace, emerging SEC guidelines, and changes to NIST (National Institute of Standards and Technology) everybody is beginning to realize that when technology has created a problem, it can’t always be used to solve it.
Key Takeaways:

• The important difference between raising capital and running a business—they’re both full time jobs.
• Why the recent SEC Guidelines requiring the disclosure of material cybersecurity incidents and risk management, strategy and governance by public companies is important for all SaaS companies to map to.
• Why they developed free training at techellect.com to enhance confidence in AI applications.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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