Ep. 98 - How a SaaS Platform Allows CEOs to Operationalize Strategic Initiatives Digitally - with Ulf Arnetz, CEO of Howwe

SaaS Backwards - Reverse Engineering SaaS Success

Strategic initiatives often get de-railed when CEOs delegate them instead of taking ownership. This lack of clarity can lead to confusion and lack of focus throughout the organization.

That’s the problem Ulf Arnetz is solving through his Swedish-based company Howwe, a SaaS enterprise platform for CEOs to orchestrate and operationalize strategy implementation at every level of their organization.

The platform allows CEOs to prioritize goals, track progress and align teams towards achieving revenue and profit targets.

And like most, his entrepreneurial journey wasn’t a straight line.

Check out the full episode where Ulf teaches us the importance of solving specific problems, focusing on measurable results, starting from the bottom, embracing micro-delegation and more.

Key Takeaways:

· Why success strategies rely on top-down micro-delegation where each level of the organization take ownership of their specific goals and initiatives

· How the company transitioned from consulting to a SaaS with 96% of their revenue coming from licensed subscriptions.

· A look into Sweden’s entrepreneurial ecosystem - a great place to start and grow software companies.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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