What The Heck Is PLG? 🤔🚀 SaaS CMO Pro podcast

1M ago 34:03

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Want to learn a little bit more about what Product Led Growth (PLG) is? You are in the right place. I'm the former CMO of Slack and I've helped SaaS and AI startups with dozens of PLG implementations. In this video, I give you my perspective on what PLG really is, why it matters, and how to implement it successfully. Learn about the key elements of PLG, including self-service, reducing friction, infusing sales, marketing, and customer support into the product, and how to measure success using metrics like Net Promoter Score (NPS) and Product Qualified Leads (PQLs).
Btw, if you have a question on PLG, drop it into the comments! I try to read and answer every single one. Thanks and have a great day!
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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).
#ProductLedGrowth, #SaaSMarketing, #PLGStrategies

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24 episodes