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How to Leverage AI for Your Digital Content Marketing with Andy Crestodina #214

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Manage episode 375815722 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Andy Crestodina is the co-founder and CMO of Orbit Media Studios, a digital agency based in Chicago. He has over 18 years of experience where he's advised 1000+ businesses on digital marketing. Andy speaks at major marketing conferences, contributes to prominent marketing blogs, and also hosts the Content Matters podcast.

His extensive writing covers content marketing, SEO, social media, and analytics. Andy presents 50-70 times annually and authored "Content Chemistry: The Illustrated Handbook for Content Marketing."

In this episode we cover:

  • 00:00 - Intro
  • 01:23 - Incorporating AI into Strategies and Budget
  • 04:43 - Measuring Growth Results Impact with AI
  • 09:10 - Top AI-Driven Marketing Content Pieces
  • 12:16 - Emerging Market Opportunities for the Future
  • 14:48 - AI-Enhanced High-Converting Sales Pages
  • 18:57 - SEO Content Optimization with AI
  • 23:23 - AI-Driven Content Publishing and SEO Ranking
  • 26:06 - Managing and Hiring Roles for AI-Powered Content
  • 27:59 - Recap
  • 29:08 - Andy's Preferred Activity for Achieving Flow State
  • 30:20 - Andy's Advice to His 25-Year-Old Self
  • 31:38 - Andy's Major Challenges at Orbit Media Studios
  • 33:37 - Key Resources Instrumental to Andy's Success
  • 35:06 - What Success Means to Andy Today
  • 36:28 - Connect with Andy

Connect with Andy:

Andy's LinkedIn


Mentions:

Chris Carr

Mark Schaefer

Joanna Wiebe

Claude.ai

Midjourney

Stable Diffusion


Tag Us & Follow:

Facebook

LinkedIn

Instagram


More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consulting Services

How To Value Your SaaS Company

  continue reading

232 episodes

Artwork
iconShare
 
Manage episode 375815722 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Andy Crestodina is the co-founder and CMO of Orbit Media Studios, a digital agency based in Chicago. He has over 18 years of experience where he's advised 1000+ businesses on digital marketing. Andy speaks at major marketing conferences, contributes to prominent marketing blogs, and also hosts the Content Matters podcast.

His extensive writing covers content marketing, SEO, social media, and analytics. Andy presents 50-70 times annually and authored "Content Chemistry: The Illustrated Handbook for Content Marketing."

In this episode we cover:

  • 00:00 - Intro
  • 01:23 - Incorporating AI into Strategies and Budget
  • 04:43 - Measuring Growth Results Impact with AI
  • 09:10 - Top AI-Driven Marketing Content Pieces
  • 12:16 - Emerging Market Opportunities for the Future
  • 14:48 - AI-Enhanced High-Converting Sales Pages
  • 18:57 - SEO Content Optimization with AI
  • 23:23 - AI-Driven Content Publishing and SEO Ranking
  • 26:06 - Managing and Hiring Roles for AI-Powered Content
  • 27:59 - Recap
  • 29:08 - Andy's Preferred Activity for Achieving Flow State
  • 30:20 - Andy's Advice to His 25-Year-Old Self
  • 31:38 - Andy's Major Challenges at Orbit Media Studios
  • 33:37 - Key Resources Instrumental to Andy's Success
  • 35:06 - What Success Means to Andy Today
  • 36:28 - Connect with Andy

Connect with Andy:

Andy's LinkedIn


Mentions:

Chris Carr

Mark Schaefer

Joanna Wiebe

Claude.ai

Midjourney

Stable Diffusion


Tag Us & Follow:

Facebook

LinkedIn

Instagram


More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consulting Services

How To Value Your SaaS Company

  continue reading

232 episodes

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