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Why Every SaaS Founder Should Care About Customer Onboarding with Sri Ganesan # 190
Manage episode 342677298 series 2807047
Sri Ganesan is Co-founder & CEO of Rocketlane, a leading Customer Onboarding Platform and SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace.
Sri has spent his last 9 years building and scaling SaaS businesses. His last start-up, Konotor, was acquired by Freshworks in 2015 and went on to become their fastest-growing product (today known as Freshchat). Prior to building start up, Srikrishnan was leading product teams at companies like Verizon, Rediff, and Jigsee.
In this episode we cover:
- 00:00 - Intro
- 01:35 - Sri's Background + Freshworks Acquisition Story
- 08:33 - Founding Rocketlane
- 11:10 - The Importance & Impact Of Customer Onboarding
- 14:29 - What Kind Of Companies Rocketlane Is Build For
- 16:55 - The Needs Of Sales & Marketing Teams In An Onboarding Platform
- 19:35 - Flying Cat Marketing - Content-led B2B SEO agency
- 21:33 - Prioritizing The Most Important Things When Onboarding A New Client
- 24:09 - Pros & Cons Of Following An Onboarding Template vs Natural Conversations
- 25:52 - How New Business Can Implement Or Optimize A Customer Onboarding Process
- 27:46 - Sri's Favorite Activity To Get Into a Flow State
- 28:27 - Sri's Piece Of Advice For His 20 Years Old Self
- 29:03 - Sri's Biggest Challenges at Rocketlane
- 30:19 - Instrumental Resources For Sri's Success
- 32:26 - What Does Success Means for Sri Today
- 33:09 - Get In Touch With Sri
Get In Touch:
Mentions:
Books:
Leadership and Self-Deception: Getting out of the Box by The Arbinger Institute
Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath
Tag Us & Follow:
More About Akeel:
232 episodes
Manage episode 342677298 series 2807047
Sri Ganesan is Co-founder & CEO of Rocketlane, a leading Customer Onboarding Platform and SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace.
Sri has spent his last 9 years building and scaling SaaS businesses. His last start-up, Konotor, was acquired by Freshworks in 2015 and went on to become their fastest-growing product (today known as Freshchat). Prior to building start up, Srikrishnan was leading product teams at companies like Verizon, Rediff, and Jigsee.
In this episode we cover:
- 00:00 - Intro
- 01:35 - Sri's Background + Freshworks Acquisition Story
- 08:33 - Founding Rocketlane
- 11:10 - The Importance & Impact Of Customer Onboarding
- 14:29 - What Kind Of Companies Rocketlane Is Build For
- 16:55 - The Needs Of Sales & Marketing Teams In An Onboarding Platform
- 19:35 - Flying Cat Marketing - Content-led B2B SEO agency
- 21:33 - Prioritizing The Most Important Things When Onboarding A New Client
- 24:09 - Pros & Cons Of Following An Onboarding Template vs Natural Conversations
- 25:52 - How New Business Can Implement Or Optimize A Customer Onboarding Process
- 27:46 - Sri's Favorite Activity To Get Into a Flow State
- 28:27 - Sri's Piece Of Advice For His 20 Years Old Self
- 29:03 - Sri's Biggest Challenges at Rocketlane
- 30:19 - Instrumental Resources For Sri's Success
- 32:26 - What Does Success Means for Sri Today
- 33:09 - Get In Touch With Sri
Get In Touch:
Mentions:
Books:
Leadership and Self-Deception: Getting out of the Box by The Arbinger Institute
Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath
Tag Us & Follow:
More About Akeel:
232 episodes
All episodes
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