EP 629: Mexico's Gaszen Raises $700k, Uses Roof Meter to Tell Mexican Households When Gas Is Almost Empty with CEO Jennifer Reyna

SaaS Interviews with CEOs, Startups, Founders

In Episode #629, Nathan interviews Jennifer Reyna. She’s got a lot of energy and more importantly, she studied business creation and development in Mexico. She’s created 3 startups so far, Agri DeliCo which is a socio-company, Brain Fusion which is embedded in software development, and Gaszen or gas management. They’ve raised over $650K in Mexico and have developed their own working product. She’s a mother, lover, sister, and daughter that enjoys her life and lives with zero regrets. She said, after all, there’s only one life and she’s in a constant pursuit of the best version of herself.

Famous Five:

• Favorite Book? – Lean Startup
• What CEO do you follow? – Elon Musk
• Favorite online tool? — Slack
• Do you get 8 hours of sleep?— 6
• If you could let your 20-year old self, know one thing, what would it be? – “That hard work can make everything happen for sure”

Time Stamped Show Notes:

• 01:34 – Nathan introduces Jennifer Reyna to the show
• 02:22 – Jenny realized that people complain about their gas
• • 02:38 – Jenny created a device that works with stationary tanks
  • 02:48 – Gaszen has an application where the consumer can see his gas consumption, statistics, and choose the best gas supplier
  • 02:59 – Gaszen monetizes through selling information to gas suppliers
  • 03:08 – Gaszen also monetizes from a consumer who wants automation
• 03:34 – Gaszen isn’t in the market yet and is still finishing its development
• • 03:41 – Gaszen will start selling in April
  • 03:43 – Gaszen already approached gas suppliers and has pre-ordered from them
• 03:57 – There are already 2 gas suppliers who have bought from Gaszen
• 04:05 – Gaszen also has real estate clients
• • 04:31 – Gaszen has partnered with 3 real estate firms
  • 04:35 – Gaszen is currently in discussion with 15 more real estate firms in Mexico
• 04:48 – The firm buys the device for $77
• • 04:59 –The device will go directly to the buyer of the house
• 05:21 – Gas suppliers get a discounted price for buying the device in bulk
• 05:48 – Mexico has problems with gas suppliers giving updates
• 06:08 – Each gas supplier bought 5k units of the device
• • 06:19 – The amount per piece will be $50
• 06:38 – Having clients before the actual launch of the product is good for Gaszen
• 06:49 – Gaszen’s first Kickstarter
• • 07:07 – Gaszen raised 80K Mexican peso
  • 07:19 – Gaszen had 111 backers
• 07:41 – Gaszen is B2B focused
• 07:48 – Gaszen has raised their first seed round with a total of $350K
• • 08:05 – It was an equity round
• 08:14 – Gaszen started 2 years ago
• 08:26 – Gaszen had Angel investors and won the biggest Hackathon in the world
• • 08:47 – Gaszen raised $300k with Angel investors
• 09:13 – From the gas suppliers, Gaszen charges after the 6-month trial, a monthly fee is charged per device or per device and user
• 09:32 – Gaszen charges 9 Mexican pesos per automated service
• 09:59 – Gaszen has no MRR currently
• 10:23 – The team has 5 people in management and 3 junior engineers
• • 10:43 – The team is based in León Guanajuato, México
• 11:03 – It costs Gaszen $36 to make the device
• • 11:30 – The whole device is made in Mexico
• 11:43 – The volume needed per year is 50K units in order to get a better price
• 12:13 – Gaszen wants to keep manufacturing in Mexico, if possible
• 13:45 – The Famous Five

3 Key Points:

• Look at the most common problem and create a solution.
• If you can keep sourcing and manufacturing locally and with a good price, the better.
• Keep at it—hard work definitely pays off.

Resources Mentioned:

• The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia
• Klipfolio – Track your business performance across all departments for FREE
• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives