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Scaling Success: Perimeter 81's Approach to Pricing and Team Building with Amit Bareket & Sagi Gidali of Perimeter 81
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On this episode of SaaS Scaling Secrets, Dan Balcauski interviews Amit Bareket and Sagi Gidali, the co-founders of Perimeter 81, a company revolutionizing network security for distributed workforces. Amit, the CEO of Perimeter 81, shares his expertise in system architecture and software development, while Sagi, a tech-savvy designer, leads the company's growth. Together, they have co-founded and sold SaferVPN, bringing a unique combination of innovation, business acumen, and cybersecurity expertise.
In this episode, Amit and Sagi discuss their success stories and strategies for scaling their business. They dive deep into pricing, highlighting how they have experimented with changing prices over time to gather immediate feedback from customers. They stress the importance of connecting all the dots to determine the correct pricing, implementing a culture of experiments, and A/B testing.
Amit and Sagi recognized the need to build a strong executive team and hire individuals with relevant experience as the company grew. They also emphasize the importance of investing in existing team members' career development and progression.
The conversation touches on various pricing aspects, including the psychology behind it and the use of data points and competitor analysis. Amit and Sagi discuss transitioning from a B2C to a B2B business, leveraging their consumer experience to develop their value proposition for Perimeter 81.
The episode also delves into the challenges founders face in hiring for technical roles when they may not have the technical expertise to evaluate candidates. Amit and Sagi share their experiences approaching hiring and bringing in experienced individuals.
Join us on this episode of SaaS Scaling Secrets as we uncover the pricing strategies and scaling secrets of Perimeter 81, a company reshaping network security for distributed workforces.
Guest links:
perimeter81.com
amit@perimeter81.com
sagi@perimeter81.com
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