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Optimising B2B Revenue Attribution with Lars Grønnegaard, CEO & Co-Founder of Dreamdata.io
Manage episode 359748613 series 3409022
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Listen to an insightful conversation with Lars Grønnegaard, CEO and Co-Founder of Dreamdata.io, as he unveils the secrets behind building a successful B2B revenue attribution platform and provides expert advice on navigating the challenges faced by B2B marketers.
In this episode of B2B Insights, our host dives deep into a conversation with Lars about:
- The importance of understanding your target audience when building a product and marketing it.
- The benefits of offering a free trial and setting realistic expectations for potential customers.
- Building a community as an effective way to reach niche audiences.
- Navigating the lengthy B2B sales cycle and managing expectations for data collection and campaign results.
- The critical role of data analysis in measuring the success of marketing campaigns.
- Balancing defensive and offensive positions in B2B marketing conversations.
- The challenges of trust and reluctance when trying to reach B2B audiences.
- The importance of sales and marketing alignment in account-based marketing campaigns.
- And more!
Dreamdata.io is a user-friendly platform that connects and refines revenue-associated data, providing a clear assessment of factors contributing to B2B revenue growth. Learn more at www.dreamdata.io
🚀 For helpful resources on account based marketing, visit https://www.hatmedia.com.au
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