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The Power of Customer-Led Growth in SaaS | The Journey of TheySaid
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Welcome to another episode of "SaaS Stories" where we delve into the transformative power of customer-led growth within the SaaS industry. Lihong Hicken, co-founder and CEO of TheySaid, has championed this innovative approach all the way from Salt Lake City. Tune in as Lihong shares her journey from the early days of pioneering SaaS startups to mastering the art of leveraging customer insights to drive substantial revenue growth.
Key Takeaways:
- Pioneering Customer Insight: Lihong discusses the evolution of TheySaid as a tool designed to harness customer insights to foster revenue growth, emphasizing the shift from traditional sales strategies to customer-led initiatives.
- The Journey of a Category Creator: Explore Lihong's experiences in launching SaaS startups where she had to educate the market about new categories, underlining the importance of belief and education in market penetration.
- Challenges in Early Startup Phases: Lihong shares challenges encountered in the early stages of a startup, such as market education and the necessity of becoming an industry expert.
- Revenue Retention Tactics: Discover the significant impact of improving net revenue retention on a company’s valuation, and why it’s becoming a critical metric for VCs and investors.
- Effective Growth Strategies: Lihong provides insights on the overlooked aspects of customer retention and upselling, stressing the importance of not only preventing churn but also actively seeking growth through existing relationships.
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