SABRcast Episode 240: Eno Sarris: Content Plus

SABRcast with Rob Neyer

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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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On this week's episode of SABRcast Rob Neyer is joined by writer for The Athletic, Eno Sarris. Rob dives into a wide-ranging discussion that includes talking about clutch players, "Stuff Plus," beneficial splits and more. Rob wraps the show by discussing his winner of the week and reading an essay from an icon, in social media form. For show notes, extra content, and a list of what Rob's reading, visit the SABRcast website at https://sabr.org/sabrcast.

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