It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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SELAB Season 1, Episode 2 - Why did Cisco make Sales Enablement a strategic function?
Manage episode 151507122 series 1029657
Content provided by Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marci Meaux is the VP of Planning, Programs and Operations for Cisco’s 11B Services business. Marci is an amazing business leader and during my 14 years with Cisco I had the pleasure to report to her for a few years. Together we worked on Cisco’s transformation program to turn Sales Enablement into a strategic function. Listen to Marci and myself talk about the journey we went through, why Cisco decided to strategically invest into Sales Enablement and how we secured the investment for this transformational program. At the end Marci will share some great tips you can use if you are starting a similar program!
Don’t want to miss an episode? Subscribe to my podcast on iTunes by clicking here.
Let me know your thoughts! Are you going through a similar transformation? Is your company making the strategic investment you are looking for? Leave your thoughts in the comments section.
26 episodes
SELAB Season 1, Episode 2 - Why did Cisco make Sales Enablement a strategic function?
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
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Manage episode 151507122 series 1029657
Content provided by Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marci Meaux is the VP of Planning, Programs and Operations for Cisco’s 11B Services business. Marci is an amazing business leader and during my 14 years with Cisco I had the pleasure to report to her for a few years. Together we worked on Cisco’s transformation program to turn Sales Enablement into a strategic function. Listen to Marci and myself talk about the journey we went through, why Cisco decided to strategically invest into Sales Enablement and how we secured the investment for this transformational program. At the end Marci will share some great tips you can use if you are starting a similar program!
Don’t want to miss an episode? Subscribe to my podcast on iTunes by clicking here.
Let me know your thoughts! Are you going through a similar transformation? Is your company making the strategic investment you are looking for? Leave your thoughts in the comments section.
26 episodes
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Similar to Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
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…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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…
continue reading
The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue Intelligence Podcast. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends. Dana F ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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