S4N 021 Michael Katz on being a likeable expert

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Manage episode 190646325 series 1273716
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Would you take marketing and customer service advice from someone who spent a decade at a cable company? In this case, you should, as Michael Katz, Chief Penguin and Blue Penguin Development, talks about the series of happy accidents that led him to a career in marketing, helping small services companies position themselves more effectively.

33 episodes available. A new episode about every 23 days averaging 55 mins duration .