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Sales Intersection Season 3 | Episode 7 | Revenue Acceleration Playbook | Guest Brent Keltner
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The CEO of Winanalytics and author of the upcoming book Revenue Acceleration Playbook discusses:
- How to get to what’s most important to the buyer and what they’re working on most effectively
- Using the ‘value menu’ for effective cold calling and value added conversations
- How to go about identifying your ideal customer profile
- The role trigger events play in qualifying prospects as a sign of intent
- Social proof in the prospecting process
- Buyer success moments
40 episodes
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