164 What I Learned Last Week #1

Sales Is King

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3M ago 25:50

M4A•Episode home

In this episode, Dan Sixsmith reviews the key learnings from three recent episodes focused on AI and its impact on business. The guests included Irshad Raiham, Vice President of Product Marketing at FICO, Ryan Staley, an AI consultant, and Dr. Lisa Palmer, an AI expert. The main takeaways include the importance of inspiring and initiating conversations in marketing, the need for B2B websites to provide B2C-like experiences, the potential of AI to revolutionize marketing and sales processes, and the importance of continuous learning and upskilling in the AI landscape.

Takeaways

Marketing needs to focus on inspiring and initiating conversations rather than just selling

B2B websites should provide B2C-like experiences to captivate buyers

AI has the potential to revolutionize marketing and sales processes

Continuous learning and upskilling are crucial in the AI landscape

Chapters

00:00 Inspiring and Initiating Conversations in Marketing

06:53 B2B Websites: Providing B2C-like Experiences

08:22 The Potential of AI in Marketing and Sales

09:48 Continuous Learning and Upskilling in the AI Landscape

171 episodes

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