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Ep 158 | Sales Strategy: Why by using "What" or "How"
Manage episode 430225340 series 3556772
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When someone asks "Why did you do that?" it often feels accusatory, triggering a defensive response. This can hinder open communication, whether in sales or personal relationships.
Greg Birch, a former interrogator, shared insights on using "how" or "what" instead of "why" to foster a more constructive dialogue.
🔄 A Better Approach:
Instead of "Why did you choose that?" try "What led you to this decision?" or "How did you arrive at this conclusion?" This phrasing shows curiosity and places you on the same side of the table.
Shifting from "why" to "what" or "how" encourages sharing and collaboration, reducing the defensive barrier.
💡 Whether you're in sales, parenting, or any form of leadership, remember: the way we ask questions can profoundly influence the responses we get.
Let's strive to foster openness and understanding in every conversation.
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