Ep7: Developing a 30 second Commercial

Sales & Marketing Playbook: Unleashed

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Crafting an Engaging Elevator Pitch: Networking Success through Authentic Connection:
Unlock the secrets to crafting an engaging elevator pitch as Evan Polin and I, Craig Andrews, dissect the finesse behind this networking powerhouse. Rather than a mere transactional tool, we reveal how a well-designed pitch can ignite meaningful conversations and lay the foundation for lasting business relationships. Through candid anecdotes and personal missteps, we illustrate the pitfalls of pitches that aim too high, too fast, and provide you with the strategies to connect genuinely with potential clients at networking events or on that first pivotal cold call.
Ever wondered why some pitches stick with you, while others fizzle out the moment the conversation ends? The answer lies in the ability to resonate with your audience, something Evan and I explore extensively. We'll have you chuckling as we recount our own encounters with relentless telemarketers, all while guiding you through the nuances of tailoring your message to captivate different industries and company sizes. Our episode offers a goldmine of tips on presenting your services' core benefits, ensuring your pitch remains authentic and engrossing in any setting.
We wrap things up by looking at the contrasting styles of sales pitches, underscoring the profound impact of customer-centric messaging. I emphasize the need to swiftly address the silent "What's in it for me?" question that listeners subconsciously ask, especially during cold calls. With a nod to the digital age, we discuss why geographical boundaries shouldn't limit your business aspirations. Evan and I are eager for your questions and feedback, ready to help you tackle any sales and marketing challenges with practical, down-to-earth advice. So, come join us and enhance your sales and marketing playbook for success in today's competitive marketplace.

Beholder Agency
We provide marketing strategies & services that increase in awareness, sales & engagement.
Polin Performance Group
We offer strategies to increase sales, maximize performance and increase revenue for businesses.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Chapters

1. Ep7: Developing a 30 second Commercial (00:00:00)

2. Mastering the Elevator Pitch (00:00:02)

3. Crafting Effective Elevator Pitches for Networking (00:10:10)

4. Effective Elevator Pitch Strategies (00:22:30)

5. Sales and Marketing Playbook Unleashed (00:31:29)