Strategic Pricing Strategy: Who, When, and How to Offer Discounts to Boost Sales - with Nicole Smith Levay

Sales Maven

Strategic pricing strategy matters. Marketing methods that used to work in the past are much more nuanced these days. This episode tackles strategic pricing strategy and how to approach discounts - who to offer them to, when, and how.

This on-air coaching call features one of our unique and brilliant Sales Maven Society members, Nicole Smith Levay.

Nicole is a transformational retreat leader and somatic coach who helps high-achieving women stop over-giving on autopilot and learn to prioritize themselves and their soul work.

Nikki and Nicole dive into Nicole's concerns about her current pricing and promotional tactics. They investigate why the "inner circle" discount approach may be ineffective and explore how to structure pricing tiers for maximum impact.

There is power in rewarding action-takers and early adopters. Nikki talks about how predicting who your buyers will be can backfire and shares a better approach for maximum impact. We also learn about increasing lifetime client value.

Whether you need help with launches, unsure about discount strategies, or looking to boost sales without devaluing your services, this episode is packed with actionable insights on Strategic Pricing Strategy.

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

In This Episode:

[01:11] Nicole is a transformational retreat leader and somatic coach. She helps women put their soul work first. She does this through somatics, breath work, and meditation.

[02:24] She also has a group coaching program called Forward Momentum.

[03:50] She helps women take their businesses from year one to three to four to seven more smoothly.

[04:10] Nikki agrees that in business we reach levels where we know something has to give or change.

[06:08] To make the changes we want to make in our lives, we can't keep acting on autopilot. We need to pause and check in with our bodies and see what's going on.

[07:50] Nicole also hosts retreats. In two weeks, her group is going to Santorini and Crete and the theme is Connect with Source Energy.

[11:17] This call is a coaching session.

[11:41] Nikki has helped Nicole move through resistance and fears.

[11:41] Nicole's question for this coaching session is about marketing her programs.

[13:19] Her tried and true formula that she's been using for retreats isn't as effective for digital programs. She's not sure if it's how she does the launch or if it's her pricing structure.

[14:24] Marketing has changed. Offering special pricing for an inner circle doesn't work as well as it used to.

[14:50] It's fine to have tiers with a sequence attached. You could have a rollout and a launch with an email sequence attached to it.

[15:06] Nikki tested this last year.

[15:46] Nikki loves to reward action takers. Implementers get results. Implementers are often people who buy right away.

[17:17] Don't be overly strategic in trying to predict who your buyers will be. Share your offer with the entire list.

[17:32] Don't try to hit the trifecta. You don't really know what the right offer at the right time for the right buyer is.

[18:53] Just put your offer out there to everyone.

[20:04] Some elements in Nicole’s past efforts might be about having control for who's right fit for her offers.

[21:11] Have a small first step workshop to increase the lifetime value of clients and build trust. Give people an opportunity to get that first touch.

[23:13] How can we put a really great offer in front of people that will allow them to dip their toe in the water?

[25:27] Is there a way to pull a transformational experience out of the retreats and give someone a mini retreat?

[29:30] Nikki's advice is to give people the opportunity to be willing to work with her.

[30:36] In the Sales Maven Society, Nicole has learned to not be afraid to try new things and not to be afraid to follow up.

[32:24] According to Nikki, working with people who are willing to take action is the best thing ever.

[33:45] The Somatic Boundary Meditation helps you find where you're overextending yourself.

For more actionable sales tips, download the FREE Closing The Sale Ebook.

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