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Chat with Brian Solis on the realities and potential of experience design
Manage episode 122313924 series 23684
In this completely unscripted chat with Brian Solis, author of a new book on experience design, Jon asks Brian about whether experience design can be a reality given the data silos and culture issues that prevent this from happening. Brian shares his research and provides a view on why user and customer experience can - and must - change. Jon aired out a number of cynical views on customer experience. Brian's answers included starting points for customers on this new "experience architecture."
327 episodes
Chat with Brian Solis on the realities and potential of experience design
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
Manage episode 122313924 series 23684
In this completely unscripted chat with Brian Solis, author of a new book on experience design, Jon asks Brian about whether experience design can be a reality given the data silos and culture issues that prevent this from happening. Brian shares his research and provides a view on why user and customer experience can - and must - change. Jon aired out a number of cynical views on customer experience. Brian's answers included starting points for customers on this new "experience architecture."
327 episodes
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