The future of SAP tech events - and the great SAP innovation debate

SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

Sometimes, discussions go off the rails - in the best way possible. Earlier this fall, independent analyst Josh Greenbaum and ASUG CEO Geoff Scott joined Jon Reed to try to make sense of shift's in SAP's innovation/AI strategy - and the messaging around it. In this in-depth return, things get a bit heated.

We start off with a catch up from the last talk - and what we learned from events such as ASUG Tech Connect about SAP customer priorities - as SAP tech leaders contend with S/4HANA deadlines, AI confusion/opportunities, economic headwinds and more.

The conversation shifts to a discussion of the future of SAP tech events, particularly in North America. Should/will SAP TechEd return to Vegas? Where does ASUG Tech Connect fit in? How will SAP tech pros upskill for AI, BTP etc?

The final phase of the conversation, on SAP's innovation strategy, goes off the rails as Jon and Geoff take very different positions, and Josh finds himself in an unexpected role as mediator of sorts, and calmest voice in the room. Final note: the goal here was to surface a conversation that matters to SAP and its customers. All three of us agree that customers should own/claim their own innovation agenda - the questions center around how SAP should fit into that. No, we didn't resolve anything here, but did we find some common ground? We hope this debate gives customers motivation to press forward on their innovation strategy - and to engage in dialogue with SAP and user groups, be it ASUG or in other regions.

Podcast timeline summary: 2:00 - ASUG Tech Connect and customer priorities, including AI and clean core 30:00 - The future of SAP tech events 45:00 - The SAP innovation debate II

Prior September podcast discussion: https://jonerp.podbean.com/e/the-sap-innovation-debate-hashing-out-sap-s-rise-and-ai-plans-with-greenbaum-and-scott/