Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Workshopping gen AI creativity III - with Barb Mosher Zinck
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Manage episode 429927897 series 23684
Content provided by Jon Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the final segment (for now) of our Workshopping Generative AI creativity series, Barb Mosher Zinck joins the show to reveal what she sees as a practioner - and as diginomica's lead digital marketing writer. This is Zinck's first time appearing on Jon's show, but the two have debated content strategy for years, resulting in Jon's longer dbook on informed B2B buyers (which Zinck edited). Today, Zinck joins the live show to elaborate on her notable blog post, "Is content creation the best use for generative AI in marketing?" After discovering that Twitter/X borked the live stream, Jon breaks down what he's learned on gen AI and creativity to date, and a discussion of the lessons behind Barb's blog post ensues. You can see the post at: https://diginomica.com/content-creation-best-use-generative-ai-marketing.
…
continue reading
321 episodes
Workshopping gen AI creativity III - with Barb Mosher Zinck
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
MP3•Episode home
Manage episode 429927897 series 23684
Content provided by Jon Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the final segment (for now) of our Workshopping Generative AI creativity series, Barb Mosher Zinck joins the show to reveal what she sees as a practioner - and as diginomica's lead digital marketing writer. This is Zinck's first time appearing on Jon's show, but the two have debated content strategy for years, resulting in Jon's longer dbook on informed B2B buyers (which Zinck edited). Today, Zinck joins the live show to elaborate on her notable blog post, "Is content creation the best use for generative AI in marketing?" After discovering that Twitter/X borked the live stream, Jon breaks down what he's learned on gen AI and creativity to date, and a discussion of the lessons behind Barb's blog post ensues. You can see the post at: https://diginomica.com/content-creation-best-use-generative-ai-marketing.
…
continue reading
321 episodes
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