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Gareth Roberts

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Manage episode 124326809 series 123227
Content provided by SB Weekly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SB Weekly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Warwickshire County Cricket Club's commercial director Gareth Roberts talked to SB Weekly about how the Twenty20 rebrand to the Birmingham Bears has helped drive "significant" increases in revenue. He also discusses how Edgbaston has evolved from a cricket stadium into an all-round leisure venue, reflects on his time at beer giant Carlsberg - where he was director of UK sponsorship for eight years - and the evolution of sports sponsorship over the last two decades.

  continue reading

56 episodes

Artwork
iconShare
 
Manage episode 124326809 series 123227
Content provided by SB Weekly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SB Weekly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Warwickshire County Cricket Club's commercial director Gareth Roberts talked to SB Weekly about how the Twenty20 rebrand to the Birmingham Bears has helped drive "significant" increases in revenue. He also discusses how Edgbaston has evolved from a cricket stadium into an all-round leisure venue, reflects on his time at beer giant Carlsberg - where he was director of UK sponsorship for eight years - and the evolution of sports sponsorship over the last two decades.

  continue reading

56 episodes

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