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How to Increase Sales Using Social Selling
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This week on SBI Insider: Sales and Marketing Insights podcast Mark Synek, Principal at SBI, and John Staples, Partner at SBI, interview Jill Rowley. We discuss how to increase sales using social selling. Jill is a social selling expert with over 20 year experience at large companies such as Oracle, Eloqua and Salesforce. She is also the founder of #SocialSelling.
We begin our discussion with how buyer behavior has changed. And why your sales strategy needs to change with it. Jill will explain these changes, and how to adapt your sales team’s approach. She’ll give her insight into what the best in class sales teams are doing to hit their revenue growth objectives.
We will also discuss sales prospecting. She’ll walk us through what buyers want early on in the decision process. She’ll explain which social selling programs give you the best chance for success. During the conversation, she’ll explain how to secure meetings with the buying decision time.
We’ll wrap up the conversation by explaining why sales and marketing teams need to stay on top on the changing buying behavior. And why it’s more than just a set of personas and buying process maps. Ultimately, your sales strategy must keep pace with your buyer behaviors. It is ever changing. Listen to the SBI Insider: Sales and Marketing Insights podcast to hear one expert’s view on how to increase revenue growth using social selling. Her knowledge will help you keep up, and make your number.
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