#22: Kirsten Newbold-Knipp, on aligning sales & marketing

Scale or Die

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4+ y ago 47:01

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Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and marketing teams. She’ll share her insights from years in leadership at some wildly successful B2B brands: BigCommerce, Gartner, Hubspot, and Convey.

Our conversation covers how to host great user events that drive intimacy with your customers (she started Inbound) as well as some indicators of when exactly your business is at the point to host a customer event. We’ll also help you think about how to measure marketing success and create an inter-channel connectivity as you grow your brand.

In this episode you’ll learn:

0:00 An introduction with Kirsten

5:00 How to use events to create intimacy with customers (and how we ended up creating Inbound)

12:10 When your business should start hosting events for customers

26:20 How to coordinate your marketing and sales efforts

33:53 Where sales and marketing commonly break down

40:59 The Salty Six

This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...

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47 episodes