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012 - The Four Types of Intangible Capital
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Summary In this episode, Adam and Steve discuss the four types of intangible business capital that contribute to the value of a business: human capital, customer capital, structural capital, and social capital. They emphasize the importance of focusing on these intangible assets, as they are often the key drivers of a business's value. They provide insights and examples for each type of capital and highlight the need for business owners to pay attention to these areas in order to increase the value of their businesses.
Chapters
00:00 Introduction and Opportunity for Free Business Valuation 02:16 The Importance of Intangible Business Capital 04:08 Chapter 1: Human Capital 09:50 Chapter 2: Customer Capital 16:28 Chapter 3: Structural Capital 21:32 Conclusion and Call to ActionEpisode Links:
#AD: Walking to Destiny (Amazon) https://amzn.to/4aXBJmE
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