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Ecommerce: Are You Ignoring This Multi-Million Dollar Opportunity in Your Business?
Manage episode 371174721 series 3469004
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Data is king in the world of advertising! Join Tommie, Tie and Kai as they tackle the controversial topic of how brands are adapting (or not) to the data and advertising changes brought on by iOS 14.5.
They also shed light on a significant opportunity you may have overlooked that could be costing you millions of dollars.
If you're an eCommerce brand founder looking to scale your business with ads, it's essential to stay updated on the latest industry developments.
By the end of this episode, you’ll learn the crucial importance of switching over to CAPI and how these changes post iOs 14.5 are affecting the industry. Your hosts also drive home the true value of data and how it can be used to target ads and improve copywriting.
As an eCommerce founder, this is an episode you can’t afford to skip.
Tune in to learn how to make informed decisions when hiring an ad agency, ensure that your advertising campaigns are successful, seize the multi-million dollar opportunities knocking on your door and begin rethinking all of the ways you can optimize your business.
In this episode, you'll learn:
- Do Facebook ads still work post iOS 14.5?
- Why it’s crucial you find out today if your ad account been switched over to CAPI yet
- Why you as the founder should always own your ad account and data vs. the ad agency owning it
- How to turn you customer service into a profit center
- What NOT to do if you get negative comments on your ads
- Other ways to gather data outside of your standard ad analytics
- Real examples of how sharing data across your teams will improve conversions, ads, customer service and more
- Why having a team that is working in silos is detrimental to your success and how to fix this
- How to effectively measure performance despite the changes brought about by iOS 14.5
- Why you should be treating your analytics tracking like a savings account and how to do this
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/episode15
Resources:
- Apply for the Next Level Ambitions Mastermind
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- Check Out Our Website
- Check Out Our Other Ecommerce Marketing Podcasts
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