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Develop a Marketing Plan in One Afternoon with Whitney Bateson, MPH, RD
Manage episode 298431924 series 2956439
Content provided by Dalia Kinsey, RD, LD, SNS, Dalia Kinsey, RD, LD, and SNS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dalia Kinsey, RD, LD, SNS, Dalia Kinsey, RD, LD, and SNS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whitney Bateson, MPH RD has spent nearly a decade in the child nutrition industry, developing menus, training, and marketing programs for districts across the country during her time in contract foodservice management. Seeing a need for more focused marketing services for the nutrition industry, two years ago Whitney founded Whitney Bateson Digital Strategy to deliver marketing services specifically for nutrition professionals and the school nutrition industry. Her agency specializes in web design, marketing consulting, and graphic design. Whitney has a passion for teaching others how to more effectively talk about and promote the great work nutrition professionals do everyday.
Download the Marketing Tools go.whitneybateson.com/sn-marketing-project-plango.whitneybateson.com/sn-social-media-template
This episode we discuss:
The difference between merchandising and marketing
How to conduct market research in school nutrition
5 steps to create a marketing plan in one sitting
How to keep employees engaged with the marketing plan
Measuring your success
Resources
Self-Mastered (originally School Nutrition Dietitian) has come to an end
Keep in touch with Dalia
Listen to my new show Body Liberation for All
https://www.youtube.com/daliakinsey
Purchase a copy of Decolonizing Wellness
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