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SFFMP 188: A Successful Fantasy Series Relaunch
Manage episode 211435081 series 68961
Content provided by Lindsay Buroker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lindsay Buroker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this week’s show, we chat with dark/epic fantasy author and podcaster Andy Peloquin. Andy got the rights back to his first series and did a big and very successful relaunch, revamping it to appeal to assassin-loving epic fantasy fans instead of the dark fantasy fans it previously targeted.
Here are some of the specifics that we covered:
- Andy’s background as a freelance writer.
- His first forays into publishing, including signing with a small publisher.
- Why he decided to ask for the rights back to his first series and relaunch it himself.
- How he redid his blurbs and covers to target a larger audience than previously.
- Researching not just in his genre but in his specific niche (assassins, mercenaries, sellswords, etc.) and seeing what kinds of covers were selling.
- Creating an effective epic fantasy cover with stock photos instead of paying a fortune for custom illustrations.
- Changing the titles to hit on popular epic fantasy tropes.
- How he contacted other authors in his niche and asked for them to plug his book when he was ready to release the new Book 1.
- How he’s designed effective Facebook ads that don’t cost him much per click.
- Whether his Fantasy Fiends podcast has been useful for networking with authors and making book sales to listeners.
- How to know if it’s worth doing a relaunch for a flagging series.
You can visit Andy on his site or check out his books on Amazon, including the newly relaunched Hero of Darkness series.
You can also check out Andy’s podcast, Fantasy Fiends, on YouTube, iTunes, etc.
Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.
Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.
Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.
135 episodes
Share
Manage episode 211435081 series 68961
Content provided by Lindsay Buroker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lindsay Buroker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this week’s show, we chat with dark/epic fantasy author and podcaster Andy Peloquin. Andy got the rights back to his first series and did a big and very successful relaunch, revamping it to appeal to assassin-loving epic fantasy fans instead of the dark fantasy fans it previously targeted.
Here are some of the specifics that we covered:
- Andy’s background as a freelance writer.
- His first forays into publishing, including signing with a small publisher.
- Why he decided to ask for the rights back to his first series and relaunch it himself.
- How he redid his blurbs and covers to target a larger audience than previously.
- Researching not just in his genre but in his specific niche (assassins, mercenaries, sellswords, etc.) and seeing what kinds of covers were selling.
- Creating an effective epic fantasy cover with stock photos instead of paying a fortune for custom illustrations.
- Changing the titles to hit on popular epic fantasy tropes.
- How he contacted other authors in his niche and asked for them to plug his book when he was ready to release the new Book 1.
- How he’s designed effective Facebook ads that don’t cost him much per click.
- Whether his Fantasy Fiends podcast has been useful for networking with authors and making book sales to listeners.
- How to know if it’s worth doing a relaunch for a flagging series.
You can visit Andy on his site or check out his books on Amazon, including the newly relaunched Hero of Darkness series.
You can also check out Andy’s podcast, Fantasy Fiends, on YouTube, iTunes, etc.
Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.
Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.
Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.
135 episodes
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Similar to Science Fiction & Fantasy Marketing Podcast
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