76: Do NOT Recruit Everyone...

Secret MLM Hacks Radio

Be picky about who you recruit. They're the foundation of your business...

Today, I'm gonna teach you why you should not recruit everybody.

This one concept has been very challenging for me to get across to a lot of new MLM-ers. They have the inclination to recruit anything that has a heartbeat. I totally get it because we start thinking, "If I just got three people, and then they each got three people, and then they all got three people, the next big question I have to answer is, what island will I buy?"

There's two things I wanna show in this episode:

1. Why you should not recruit anybody
2. The things I make people go through when they're trying to join my downline

Yes, trying to join my downline.

WHO GETS TO JOIN MY DOWNLINE?

Imagine MLM as a whole.

The average person is recruiting two people. You better be recruiting some freaking rock stars!

There's no way that you're gonna go grow an asset if you’re only using the methods that MLM is teaching you to go do. There's just not.

Do you know what’s going to make your life easier? Get very focused on who you actually want.

There are multiple kinds of people inside of any MLM.

I want people who are already in MLM to join my downline.

I'm not leaving MLM. I'm telling people who are already in it, easier and better ways to recruit.

I'm NOT telling people who are NOT already in MLM to join my downline.

• People still doing 9 to 5 that haven't left it

• People who have never tried anything else

• Someone who’s a complainer

• The person who’s started a small business

• People who are freelancers

I’m not trying to convince people. I’m not telling them to abandon what they’re doing. I’m not telling people to come and join my downline.

I want you to understand what I'm doing, and why my team kills it.

WHY I DON’T NEED TO RECRUIT ANYBODY

There are 18.2 million people actively in MLM in the USA alone.

Do you think all of them are happy? No.

Do you think all of them are being successful? No.

As with anything in life, some people make it and some people don’t.

Do you want to know the reason I recruit so much? I am not reaching out to those who are not already in MLM. I'm reaching to those are already in MLM.

I'm talking to people inside downlines. THERE ARE 18.2 MILLION OF THEM!

EXAMPLE: This guy right here.

He freaking hates what he’s doing. He knows that MLM is a good opportunity. He hates his MLM’s tactics. He hates that he can't get more people inside of his opportunity. He's seeing it sail without him in it. The ship is move, and he's not on board. He's trying so hard to get on board but no one is helping him.

That's who I sell. I sell the people inside of existing MLMs. I don't have to deal with stupid questions like, "Is it a pyramid scheme?"

I don't just recruit anybody that has a heartbeat.

I don't let anybody in just because they want to. I actually people through an application process. A real application. Right off the bat, I kill at least half the applications.

This year I’ve had 700 people asking to join my downline.

This is a business. I am not running it as a hobby. It is a business. They're going through an interview. If they want the assets that I have for them:

• Prebuilt systems
• My connections
• My Rolodex

I'm gonna make it hard.

DON’T JUST RECRUIT ANYBODY

Just because they have the money…

Just because they are able…

Doesn't mean they're willing.

Just because they have the money doesn't mean that they are willing to go do what it takes.

The way that you bring people into your downline is so important. It determines how successful they'll be after they join you.

Imagine if anybody could join and get inside any country they want willy-nilly. Passport or not. That would cause massive issue.

Treat yourself like a country. I’M AN ISLAND, BABY!

You can't get on my island unless you have the right credentials.

I take a lot of people who are brand new. What I'm looking for is beliefs and mentalities. Their willingness to run forward.

I’ve got a quote on my wall that says, "Is this friend a growth friend or a maintenance friend?"

Is this person a growth friend or a maintenance friend?

MLM is a business, NOT A HOBBY! I do not take on a maintenance recruit. I only take on growth recruits.

Not everyone inside an MLM is created equal.

Not everyone has the same goals.

Not everyone has the same time.

Not everyone has the same backgrounds or skill sets.

IF MY MLM TOLD ME TO RECRUIT ANYBODY…

I flip the table on the script. I do exactly the opposite of what my MLM tells me to do.

"Go talk to everybody!" No.

"Go do phone meetings!" Absolutely not.

The last time I did any of that was in my first MLM. I HATED it and thought to myself, "I'm never doing this again. I'm gonna find another way to do this."

And I did.

Not everyone has the same ambition or audacity. If I let people join my downline really easily, they leave really easily. If I let people in, and there's no expectation, they’re not going to do anything.

I set precedents with the way I let people join my downline. Their attitudes have everything to do with the way I let them in my downline.

I don't make it easy to join my downline. I've had people complain about it, "Dude, I'm just trying to freaking join you." I'm like, "Yeah, I know. But I'm trying to see if you're a good fit for me." And they'd be like, "What are you talking about?"

I've had people get mad about it.

I have a recruiting funnel that automates the whole process. They even sign an NDA. No joke.

I'm about to give them a whole bunch of industry secrets. All the stuff that makes my processed work. They sign an NDA on the way in. You can actually check it out if you want to at joinmydownline.com.

Joinmydownline.com. The largest oversight in all of the MLM industry. Why on earth was that domain available? I have no idea. joinmydownline.com was available. What?

We only recently added in an NDA. We were looking for ways to make it even more intense. We want serious applicants.

I'm not pitching you, okay. I just want you to take the same thing and put it in your downline.

This is some of the stuff I teach inside of Secret MLM Hacks. I've got this recruiting funnel. People go through a series of steps when they want to apply:

1. They're gonna fill out and sign the NDA
2. They're gonna fill out the actual application on this step
3. They're gonna watch a presentation from our team right here
4. They're gonna download all the assets they need to start blowing it up

I don't take the human out of the machine.

The question I get most about this is, "Stephen, that's really cool that you built that. How do you get traffic to that?"

I only target people who are already in MLM. They love it. MLM's cool and I don’t need to convince them of that fact.

People ask me, "How do you get those people to see this page?"

HOW DO I GET PEOPLE TO JOIN MY DOWNLINE?

I want you to ask yourself these question:

• Who do I want to join my downline?

• Who would be my dream recruit?

• What are they like?

• What are they not like?

That's the biggest mistake people make in the MLM game is to ask, who COULD I get.

You should be asking yourself, who SHOULD I get.

Who would be a key player? It might take a little bit longer to recruit them. You might have slower growth at the beginning. That's okay. You are building a ramp to launch off of. And it will explode.

Part of my rule is that people come to me. I do not force anybody to join my downline. When I look at my downline now, the quality of individuals is huge. I have 223 people in my downline from using that strategy.

I'm trying to teach you to do the same, not pressure you to join my downline. I don’t just recruit anybody. I make the act of joining my down line an offer.

I let people come to me. I do subtle drops in my podcast. I do subtle drops in other areas as well. When people want to, they can find me and follow me.

What I'm delivering is so valuable that people are drawn to me without over the top pitching.

It creates this desire, “I have got to get in freakin' Steve Larsen's down line." I'm trying to teach you the same in your downline. I'm not pulling you into mine, okay? Go do it in yours.

Make the act of joining your downline attractive and sexy. Solved peoples problems that people will have after you recruit them. That will remove all their fears and the major issues that they have. They don't have stresses anymore when they're in your down line anymore.

Give them everything they need, "I got a system for my leads. Sweet. That's amazing. I have this whole other revenue stream coming in. I get paid to prospect. Holy smokes, look at this. I'm becoming an industry leader and people are coming up. What the heck?"

THE DOWNLINE LIGHT BULB MOMENT

I had this whole idea five years ago. I was sat on our couch in Rexburg, Idaho. I realized, “Good grief, no one's doing this.”

There's people that have come close, but nobody really teaches marketing. I don't mean Facebook ads. That's a way to market, but that's not marketing.

• No one's teaching funnels

• No one's teaching become an attractive character

• No one's teaching go publish a lot

I launched the first version of Secret MLM Hacks a year and a half ago. I’ve had time to refine and improve my offer based on what the market told me.

Figure out where your offer fits in the market. Who do you want to recruit? Don’t just recruit anybody.

You could recruit MLMer's who also like workout. You could appeal to MLMer's who also like investing. Don't just try and recruit the general MLMist. I don't want them in here. I want to attract extraordinary individuals and get them to join my downline.

Remember when you were normal? You weren't an entrepreneur. Remember how boring that was? Everything was in black and white? There's elevator music constantly playing in the background? Everything's sad.

Then you realize... Entrepreneurship! Oh Mylanta!

BE PICKY ABOUT WHO JOINS YOUR DOWNLINE

You guys are not normal people. You're not normal individuals, you understand? You get it. You see the vision.

Figure out who you want to join your downline. Get picky about it. Real picky! You're going to be spending time with these people. Lots of it. Get picky. Don't recruit anybody just because you could.

That was my first mistake in my first MLM. It sucked so bad.

Figure out what bait gets that kind of person.

• They should be slightly hard to get a hold of
• They should be slightly hard to convince to come in to your group
• They should be people already in motion

You don’t want somebody who never had success before. That is a rough customer. Customers are not all created equal.

That's the big secret. It took me a couple years to nail down. I found a way to deliver it uniquely and bring them to me. That's what I'm trying to help you guys understand and teach and learn.

I sucked so bad at first. That’s what’s helped me to learn and grow as an MLMer.

I changed the story that was going on in my head. It changed my belief and what I did physically. It's one of the reasons I went into the army. It's one of the reasons I did MLM the first time.

I did door-to-door sales because it freaked me out! That's WHY I did it. I wanted to learn sales in the hardest environments. It was an active decision of mine.

Telemarketing. Freakin' hated it. I did it because of that.

You can all do it as well. I'm trying to develop you into attractive characters and leaders. I'm trying to develop you into individuals that people want to follow.

If you Google MLM funnels, my stuff's there. If you Google ClickFunnels, I'm ranking for that.

I had to be willing to develop. I had to be willing to suck. I had to be willing to publish while I sucked. And that's okay. That's what I'm trying to say. You are more followable if you start now.