Ep 461: Unlocking the Power of Youtube Ads for DTC With Christian Hoppe, Forwrd Agency

Secrets To Scaling Your Ecommerce Brand

With over 2 billion monthly active users, YouTube can be a massive opportunity for brands to reach a wider audience and connect with their target customers. If you are a brand with an annual revenue of more than 10 million and not using YouTube Ads, you could be missing a lot.

In this episode, Jordan West interviews Christian Hoppe of Forwrd Agency. They talk about how YouTube Ads can work for most eCommerce brands and the right structure of an effective YouTube Ad.
Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Brands that are less than 10M in annual revenue should focus on Meta Ads because they have a lot more potential to scale.
• YouTube ads are for brands that have maxed out or established one channel well and looking into going to another channel.
• Focusing on too many channels at once would eat a lot of your resources.
• Broad targeting creatives work well on YouTube Ads now.
• The golden length of YouTube ads is 1.5 to 3 minutes long.
• You have to find the right structure for your creatives.
• The most crucial part of the YouTube Ad creative is not only to hook but to prequalify the customers.
• The first 5-6 seconds of your ad should show people the problem and how your brand solves the problem.
• If you look at the number of people active on YouTube, you’ll see that there are a lot of people to reach out to.
• You can compare PPS with your view-through conversions on YouTube.
• You should not ignore view-through conversions but you should also not optimize only on them.
• Understand what customers are the best customers to bring in and see how you can acquire more of them.

Recommended Audiobook:
Retention Point https://www.amazon.com/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289

Today’s Guest:

Christian Hoppe is a co-founder of Forwrd Agency. He had been in the digital marketing space for the last 15 years and worked with DTC brands for the last 4-5 years. During those years, he helped a company scale from around 5 million to 100 million in 2 and a half years. He is now fully into the DTC space.

Connect and learn more about Christian and Forwrd Agency here:
Website: https://www.forwrd.agency/
LinkedIn:

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. Christopher's entrepreneurial expertise, showcased through successful ventures like Gentleman’s Box, fuels SubSummit's mission.
He shares valuable insights at e-commerce conferences nationwide and inspires aspiring entrepreneurs through guest lectures and mentorship programs. SubSummit embodies Christopher's dedication to empowering the subscription commerce community.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit