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Ep 532: How to Find a Blue Ocean in the Red Ocean of Beauty with Julie Floyd, StyldLife

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Manage episode 403768903 series 3315765
Content provided by Jordan West. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan West or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

The challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent.

In this episode, Jordan West and Julie Floyd, share the journey of how she transitioned from being a bond trader and stay-at-home mom to launching a fashion and beauty platform that connects individuals with celebrity hair, fashion, and makeup stylists for personalized 1-on-1 appointments. She discusses the unique concept of StyldLife, the challenges and opportunities she encountered during the COVID-19 pandemic, and how the platform has evolved to cater to various needs beyond its initial scope.

Listen and learn in this episode!

Key takeaways from this episode:

  • Be open to new opportunities and constantly look for areas to grow and expand the business.
  • Embrace word-of-mouth marketing and consider the impact of current events on the business to adapt and grow.
  • Listen and learn from others to gain valuable insights and perspectives.
  • Utilize platforms like TikTok for marketing and communication to reach new audiences.

Recommended Tools/App:

Slack: https://slack.com/

Microsoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software

Recommended Podcast/Audiobook:

Cutting for Stone by Abraham Verghese:

https://www.audible.com/pd/Cutting-for-Stone-Audiobook/B002V0K23M

Today’s Guest:

Julie Floyd, Founder and CEO of StyldLife is a confident and independent woman who realized the importance of trusting her own instincts. She helps aspiring business professionals and students find their confidence by preparing them for the professional workplace and new settings.
Connect and learn more about Julie and StyldLife:

LinkedIn: https://www.linkedin.com/in/julie-floyd-9706a928/

Email: jfloyd@styldlife.com

Website: https://www.styldlife.com/

In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart

  continue reading

573 episodes

Artwork
iconShare
 
Manage episode 403768903 series 3315765
Content provided by Jordan West. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan West or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

The challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent.

In this episode, Jordan West and Julie Floyd, share the journey of how she transitioned from being a bond trader and stay-at-home mom to launching a fashion and beauty platform that connects individuals with celebrity hair, fashion, and makeup stylists for personalized 1-on-1 appointments. She discusses the unique concept of StyldLife, the challenges and opportunities she encountered during the COVID-19 pandemic, and how the platform has evolved to cater to various needs beyond its initial scope.

Listen and learn in this episode!

Key takeaways from this episode:

  • Be open to new opportunities and constantly look for areas to grow and expand the business.
  • Embrace word-of-mouth marketing and consider the impact of current events on the business to adapt and grow.
  • Listen and learn from others to gain valuable insights and perspectives.
  • Utilize platforms like TikTok for marketing and communication to reach new audiences.

Recommended Tools/App:

Slack: https://slack.com/

Microsoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software

Recommended Podcast/Audiobook:

Cutting for Stone by Abraham Verghese:

https://www.audible.com/pd/Cutting-for-Stone-Audiobook/B002V0K23M

Today’s Guest:

Julie Floyd, Founder and CEO of StyldLife is a confident and independent woman who realized the importance of trusting her own instincts. She helps aspiring business professionals and students find their confidence by preparing them for the professional workplace and new settings.
Connect and learn more about Julie and StyldLife:

LinkedIn: https://www.linkedin.com/in/julie-floyd-9706a928/

Email: jfloyd@styldlife.com

Website: https://www.styldlife.com/

In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart

  continue reading

573 episodes

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