Athan Didaskalou // Baggage banter on the journey to July

Seize the Yay

We are back with another incredible guest whose brand you will likely know and love but whose backstory you may know less about. If you follow me on socials, especially as we just came back from a trip, you’ll know we are BIG fans of July Luggage with their unique polycarbonate hard shell, silent move 360 spinner wheels and quality so high they come with a lifetime warranty…. But do you know the fellow Melbournian co founder and the quite unexpected way he ended up, as he humbly puts it, selling suitcases on the Internet?

Athan Didaskalou started off, of all places, in a charcoal chicken shop stopping off in co-working, coffee sales and even considering shellac nail kits before July was born in 2018. And despite the enormous success you’ll have seen July experience in the past few years growing into a multimillion dollar company, he has equally lived through losing 95% of sales when travel came to a halt but survived (and thrived) to tell the tale so this is a fascinating one. Other fun facts - Athan met his business partner in a cafe who previously founded Brosa Furniture and is married to the CEO of the incredible Rationale Skincare, so there is SO much to unpack in this one and my sleep deprived mum brain missed half of what I wanted to ask. But we cover so much interesting ground and I hope you enjoy as much as I did.

Follow Athan here

Check out July here

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