How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Cutting-Edge Product Research in 2024 with Isabella Ritz
MP3•Episode home
Manage episode 429656505 series 1724606
Content provided by Danny McMillan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Danny McMillan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Cutting-Edge Product Research in 2024 with Isabella Ritz In this episode of Seller Sessions, Adam Heist welcomes Isabella Ritz, an expert in Amazon product research and development. They delve into the crucial aspects of launching and selling products on Amazon, sharing insights on leveraging AI, optimizing product listings, and finding the right factories. Key Discussion Points:
…
continue reading
- Importance of Product Research:
- Isabella emphasizes the foundation of successful Amazon selling lies in robust product research and development.
- The pitfalls of cheap products and the challenges in maintaining margins with high PPC costs are discussed.
- Using AI for Product Development:
- Isabella outlines the steps to use tools like Smart Scout and ChatGPT for product research.
- The significance of analyzing customer reviews and sentiments using AI to tailor product features and marketing strategies.
- Approach to Budget Allocation:
- A balanced approach towards inventory and marketing budget is recommended.
- Investing in higher ticket products (e.g., $69.99 and above) can lead to better margins and less competition.
- Sourcing and Working with Factories:
- The challenges in finding reliable factories are addressed, with a recommendation to use brokers for better negotiation and quality assurance.
- Isabella shares her experience with sourcing agents who provide significant cost benefits over direct communication with suppliers on platforms like Alibaba.
- Product Launch Strategy:
- The necessity of programs like Vine for early reviews and the importance of a solid PPC strategy.
- Utilizing external traffic sources such as Google blogs, Join Brands Live, and social listening tools for comprehensive market penetration.
- Creating Effective Listings:
- The shift from feature-based to experience-based product descriptions to enhance customer engagement and align with Amazon's evolving algorithms.
- The use of tools like ChatGPT to craft compelling and SEO-optimized product listings based on customer feedback and competitive analysis.
- Pricing and Margin Strategy:
- Emphasis on higher-priced, differentiated products to maintain profitability amidst rising costs.
- Detailed approach to calculating cost of goods, shipping, and ensuring a healthy profit margin post all expenses.
308 episodes
MP3•Episode home
Manage episode 429656505 series 1724606
Content provided by Danny McMillan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Danny McMillan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Cutting-Edge Product Research in 2024 with Isabella Ritz In this episode of Seller Sessions, Adam Heist welcomes Isabella Ritz, an expert in Amazon product research and development. They delve into the crucial aspects of launching and selling products on Amazon, sharing insights on leveraging AI, optimizing product listings, and finding the right factories. Key Discussion Points:
…
continue reading
- Importance of Product Research:
- Isabella emphasizes the foundation of successful Amazon selling lies in robust product research and development.
- The pitfalls of cheap products and the challenges in maintaining margins with high PPC costs are discussed.
- Using AI for Product Development:
- Isabella outlines the steps to use tools like Smart Scout and ChatGPT for product research.
- The significance of analyzing customer reviews and sentiments using AI to tailor product features and marketing strategies.
- Approach to Budget Allocation:
- A balanced approach towards inventory and marketing budget is recommended.
- Investing in higher ticket products (e.g., $69.99 and above) can lead to better margins and less competition.
- Sourcing and Working with Factories:
- The challenges in finding reliable factories are addressed, with a recommendation to use brokers for better negotiation and quality assurance.
- Isabella shares her experience with sourcing agents who provide significant cost benefits over direct communication with suppliers on platforms like Alibaba.
- Product Launch Strategy:
- The necessity of programs like Vine for early reviews and the importance of a solid PPC strategy.
- Utilizing external traffic sources such as Google blogs, Join Brands Live, and social listening tools for comprehensive market penetration.
- Creating Effective Listings:
- The shift from feature-based to experience-based product descriptions to enhance customer engagement and align with Amazon's evolving algorithms.
- The use of tools like ChatGPT to craft compelling and SEO-optimized product listings based on customer feedback and competitive analysis.
- Pricing and Margin Strategy:
- Emphasis on higher-priced, differentiated products to maintain profitability amidst rising costs.
- Detailed approach to calculating cost of goods, shipping, and ensuring a healthy profit margin post all expenses.
308 episodes
All episodes
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