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Episode 16 - Diagnosing a Ranking Drop or Algorithm Change

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Manage episode 279858866 series 2813535
Content provided by Corey Potter and Fuel Your Photos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Corey Potter and Fuel Your Photos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We discuss the main factors that we check when we see that a site has been affected by an algorithm change (or seen a ranking drop). How to use Google Search Console to see which pages / queries were affected. How to identify changes to the search engine results pages and the underlying intent being displayed. How to look at the data, make a hypothesis, and test it. We also included a few of our favorite algorithm tracking tools:

A few twitter accounts worth following for algorithm related news and analysis:

A great article by Google Search Central:

https://developers.google.com/search/blog/2019/08/core-updates

  continue reading

41 episodes

Artwork
iconShare
 
Manage episode 279858866 series 2813535
Content provided by Corey Potter and Fuel Your Photos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Corey Potter and Fuel Your Photos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We discuss the main factors that we check when we see that a site has been affected by an algorithm change (or seen a ranking drop). How to use Google Search Console to see which pages / queries were affected. How to identify changes to the search engine results pages and the underlying intent being displayed. How to look at the data, make a hypothesis, and test it. We also included a few of our favorite algorithm tracking tools:

A few twitter accounts worth following for algorithm related news and analysis:

A great article by Google Search Central:

https://developers.google.com/search/blog/2019/08/core-updates

  continue reading

41 episodes

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