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SEO para e-commerce, Mudanças no FAQ e How-to, GTPbot o crawler da OpenAI e mais | EP 16
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No 16º episódio do SEO Happy Hour, Rafael Simões fala sobre mudanças na exibição de rich results de FAQ e How To do Google, o novo web crawler da OpenAI GPTBot, a anatomia de um e-commerce e o tempo que leva para SEO dar resultado. Por fim, trouxemos mudanças implementadas no relatório do GA4.
Vá direto ao tema do seu interesse:
- 01:12 Mudanças nos resultados de busca de FAQ e How To
- 05:25 Novo crawler da OpenAI: GPTBot
- 07:35 Anatomia de um e-commerce bem otimizado para SEO
- 18:44 Quanto tempo leva para SEO dar resultado
- 23:44 GA4 aprimora filtros para relatórios personalizados
- 26:16 Tira dúvidas: sitemap e SEO para podcasts
Links importantes:
- 🍻 Linkedin do Rafael Simões: https://www.linkedin.com/in/cwbrafael
- 📩 Assine nossa newsletter: http://eepurl.com/gZzDL5
- 🖥️ Acesse nosso blog: https://www.seohappyhour.com/blog/
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- 📱 Instagram: https://www.instagram.com/seohappyhour | Threads: https://www.threads.net/@seohappyhour
- 📧 Fale com a gente: contato@seohappyhour.com
- 📲 Formulário de contato: https://forms.gle/DAbp1nTxtqshe78J9
Fontes utilizadas para o roteiro deste episódio:
- Changes to HowTo and FAQ rich results - https://developers.google.com/search/blog/2023/08/howto-faq-changes
- GPTBot: OpenAI releases new web crawler - https://searchengineland.com/gptbot-openais-new-web-crawler-430360
- GPTBot - OpenAI API - https://platform.openai.com/docs/gptbot
- Topical Authority for SEO: What it is and How to Build It - https://inlinks.com/insight/inlinks-a-tool-for-building-topical-authority/
- The anatomy of a well optimised ecommerce site - https://www.bluearray.co.uk/news/seo/the-anatomy-of-a-well-optimised-ecommerce-site/
- How long SEO takes to work - https://searchengineland.com/how-long-seo-takes-429804
- Google Analytics 4 Gets Regex Filtering For Customized Reporting - https://www.searchenginejournal.com/google-analytics-4-gets-regex-filtering-for-customized-reporting/493322/
- For every second delay in mobile page load, conversions can fall by up to 20%. - https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-conversion-data/
- Links Internos: o que são, por que usar e como aplicar no seu site? - https://www.seohappyhour.com/links-internos/
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