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SEO: Putting Users Before Bots [Episode #69]
Manage episode 335683281 series 2813911
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Michel Fortin joins the SEO Rant Podcast to share why putting users before bots matters and why that's the best thing you can do as an SEO: * Why you should stop chasing keywords, algorithms, and the like * Why user-first SEO means conversion-first SEO * What it means to put the user first when doing SEO While the SEO industry has (mostly) moved off of the over-emphasis on keywords, there still seems to be a lag in adopting a more holistic and user-focused approach to SEO. That's not to say there isn't much importance to things like technical SEO or links, etc. Obviously, ensuring the technical health of a site is of paramount importance. Rather, and as Michel Fortin points out, the ultimate goal of a site and the work an SEO does isn't around technical SEO, it's to bring in users and new resources of revenue and growth. Listen as Michel Fortin and Mordy Oberstein share why a user-centric approach to SEO is the best approach to SEO!
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Manage episode 335683281 series 2813911
Content provided by The SEO Rant and Mordy Oberstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The SEO Rant and Mordy Oberstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Michel Fortin joins the SEO Rant Podcast to share why putting users before bots matters and why that's the best thing you can do as an SEO: * Why you should stop chasing keywords, algorithms, and the like * Why user-first SEO means conversion-first SEO * What it means to put the user first when doing SEO While the SEO industry has (mostly) moved off of the over-emphasis on keywords, there still seems to be a lag in adopting a more holistic and user-focused approach to SEO. That's not to say there isn't much importance to things like technical SEO or links, etc. Obviously, ensuring the technical health of a site is of paramount importance. Rather, and as Michel Fortin points out, the ultimate goal of a site and the work an SEO does isn't around technical SEO, it's to bring in users and new resources of revenue and growth. Listen as Michel Fortin and Mordy Oberstein share why a user-centric approach to SEO is the best approach to SEO!
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