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Should You Target Zero Search Volume Keywords? [Episode #77]
Manage episode 345389256 series 2813911
Content provided by The SEO Rant and Mordy Oberstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The SEO Rant and Mordy Oberstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What if a keyword research tool says there is no search volume for a keyword, should you target it anyway? Ebere Jonathan joins the SEO Rant Podcast to talk about zero search volume keywords: * When you should or should not target zero search volume keywords * Why zero search volume keywords should be part of your larger content strategy * Why zero search volume keywords can be important for newer sites Very often, yes your SEO strategy should include a focus on zero search volume keywords. Zero search volume keywords are a great way for a newer site to start creating site identity, topical relevance, and authority so that you can eventually rank for more competitive keywords. Listen as Ebere Jonathan and Mordy Oberstein explain the value of using zero search volume keywords.
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Manage episode 345389256 series 2813911
Content provided by The SEO Rant and Mordy Oberstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The SEO Rant and Mordy Oberstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What if a keyword research tool says there is no search volume for a keyword, should you target it anyway? Ebere Jonathan joins the SEO Rant Podcast to talk about zero search volume keywords: * When you should or should not target zero search volume keywords * Why zero search volume keywords should be part of your larger content strategy * Why zero search volume keywords can be important for newer sites Very often, yes your SEO strategy should include a focus on zero search volume keywords. Zero search volume keywords are a great way for a newer site to start creating site identity, topical relevance, and authority so that you can eventually rank for more competitive keywords. Listen as Ebere Jonathan and Mordy Oberstein explain the value of using zero search volume keywords.
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