Ep 2.1: Why It's So Hard to Produce Great Content These Days

SEO Unfiltered

Why is content so important for your website? Well, besides the obvious—that being, that words are good—your content is part of your keyword strategy, which is the basis for everything #SEO.

If you’ve been paying attention to what your marketing agency is doing, you probably already know that creating optimised pages on a regular basis is how you fight for your top position on SERP.

So, we all know why content is important. So why is it so difficult to produce content these days?

Yes, even if there’s absolutely zero shortage of content writers roaming the earth, enterprises seem to be struggling to produce content on a regular basis that’s well-written and optimised.

Where is this problem coming from? And how can we fix it?

That’s what Genny seeks to find out in today’s episode. If this content conundrum sounds familiar, take a listen, and take notes!

Recommended Readings

• How to Grade Your Content for SEO Success
• SEO Agency vs. In-House SEO: Which One is Right for Your Company?
• How to Create the Best Content Briefs for Your Writers
• Why You Still Need Humans to Write Your Content

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