Ep 2.2: Why B2B Marketers Should Care About Awareness Ads

SEO Unfiltered

What’s up, Marketing Geeks!

Are you spending at least a fifth of your marketing budget on B2B awareness ads? If you answered “no”, you’re definitely not the only one. So many B2B companies avoid awareness ads, but we’re here to tell you that it is a solid investment that can yield incredible results.

In today’s episode, Genny and Amine talk about full-funnel advertising that starts with brand awareness and educating “first timers” about their pain points. The sooner you can warm customers up at the beginning of their buying journey, the more likely they will consider your brand when they enter the decision-making stage.

We also talk about why LinkedIn isn’t the only social media platform that you should be focusing on and why gated content has no place in awareness ads.

Why focus on B2B awareness ads:

• Get to potential buyers early in their journey
• Establish your company credibility
• Spend your budget wisely and reduce your bottom-of-the-funnel spending

Recommended Reading

• Ep 05: The 401 on PPC with Mohamed Amine Lakaab
• SEO or PPC: Pick Your Results Speed
• Programmatic Advertising: Test Your Knowledge

Don’t forget to follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

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