Balancing Work and Life on the Fly with Alana Louise

Overtime

Episode 40 features Alana Louise, an independent designer living in Austin, TX. She’s worked with incredible companies like Yeti, United by Blue, Austin Beerworks, and others. When Alana Louise is not designing, she’s on the river fly fishing. In this episode, she tells us how sharing her passion for fishing on Instagram helped her land her dream clients. Dan and Alana Louise also cover design systems and how they’re applied to packaging and what it’s like to be part of the local design scene in Austin. She also shares her thoughts on seeking citizenship in the US.

"Because on my Instagram, I post pictures of whatever hike I did or whatever fish I caught, that attracts a certain group of followers. Then when they discover that I'm a designer, I think that's when that type of work comes in. Right now I'm working on a project with two outdoor companies that are collaborating on public land use. Which I'm a complete supporter for because the water I fish in is public and I would love it to stay that way."

• Alana Louise on Dribbble
• Alana Louise on Twitter
• Alana Louise on Instagram
• Drew Lakin
• Austin Beerworks
• Bethany Heck
• Alana Louise's Fishing Instagram
• Pedernales Falls State Park
• Shea McClanahan
• Wicked Tuna
• Fort Lonesome
• Yeti Presents: My Mom Vala
• Helms Workshop
• Bionic Brew
• Bridgeport Brewing
• Austin Beerworks La Verdad
• False Cast Shop
• Retro Supply
• Creative Works Conference

Transcript for this episode and more at https://dribbble.com/overtime.