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How Brandwatch Moves Social Listening From So What to Now What
Manage episode 206724795 series 1447297
Content provided by Convince and Convert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Convince and Convert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why the data itself is not the most important part of social listening
- Why there are still plenty of sources for social data even though some platforms are not open to providing data
- How the increasing diversity of new media is affecting social listening
- Why brand outrage has increased and how it is affecting the way businesses respond to customers
Resources
- Brandwatch
- HYP3R
- The Complete Guide to Social Media for B2B from Salesforce
- Culture Shock: A Handbook for 21st Century Business
Visit SocialPros.com for more insights from your favorite social media marketers.
587 episodes
Share
Manage episode 206724795 series 1447297
Content provided by Convince and Convert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Convince and Convert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why the data itself is not the most important part of social listening
- Why there are still plenty of sources for social data even though some platforms are not open to providing data
- How the increasing diversity of new media is affecting social listening
- Why brand outrage has increased and how it is affecting the way businesses respond to customers
Resources
- Brandwatch
- HYP3R
- The Complete Guide to Social Media for B2B from Salesforce
- Culture Shock: A Handbook for 21st Century Business
Visit SocialPros.com for more insights from your favorite social media marketers.
587 episodes
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Similar to Social Pros Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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…
continue reading
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…
continue reading
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Wholesaling Inc with Brent Daniels
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Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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