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Content provided by Convince and Convert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Convince and Convert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How Buffer Does Social Media and Why Less Is More
Manage episode 181598937 series 1447297
Content provided by Convince and Convert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Convince and Convert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian Peters, Digital Marketing Strategist for Buffer, joins the Social Pros Podcast to discuss the surprisingly promising future of organic content and why success on Facebook means using less of it.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
- Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
- Convince & Convert (Jay Today TV: jaytoday.tv)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why using social media doesn't mean a focus on driving traffic anymore
- How transparency of operations leads to content gold for social marketing
- Why embracing the rise of social video means tossing that landscape option
- How time spent on cultivating organic content leads to successful paid content in the long run
- Why increasing engagement means posting less on social
Resources
- Brian Peters on Twitter: @Brian_G_Peters
- Buffer on Facebook, Twitter, Instagram, YouTube, Open Blog, Overflow Blog and Social Blog
- The Science of Social Media Podcast
- The Simple Facebook Posting Strategy That Helped Us 3x Our Reach and Engagement
- Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
- Twitonomy
- Seartwi
Visit SocialPros.com for more insights from your favorite social media marketers.
558 episodes
Share
Manage episode 181598937 series 1447297
Content provided by Convince and Convert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Convince and Convert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian Peters, Digital Marketing Strategist for Buffer, joins the Social Pros Podcast to discuss the surprisingly promising future of organic content and why success on Facebook means using less of it.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
- Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
- Convince & Convert (Jay Today TV: jaytoday.tv)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why using social media doesn't mean a focus on driving traffic anymore
- How transparency of operations leads to content gold for social marketing
- Why embracing the rise of social video means tossing that landscape option
- How time spent on cultivating organic content leads to successful paid content in the long run
- Why increasing engagement means posting less on social
Resources
- Brian Peters on Twitter: @Brian_G_Peters
- Buffer on Facebook, Twitter, Instagram, YouTube, Open Blog, Overflow Blog and Social Blog
- The Science of Social Media Podcast
- The Simple Facebook Posting Strategy That Helped Us 3x Our Reach and Engagement
- Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
- Twitonomy
- Seartwi
Visit SocialPros.com for more insights from your favorite social media marketers.
558 episodes
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Similar to Social Pros Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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