Go offline with the Player FM app!
How Google Uses Social Media to Enchant Developers Globally
Manage episode 284164858 series 1447297
Anna Gonzalez, Social Media Strategy Lead at Google Developer Studio, joins the Social Pros podcast to discuss how Google uses new technology and social media can connect audiences.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details:
Google may be a massive company with lots of resources and a seemingly infinite budget, but they still have many of the same questions and struggles as the rest of us.
Social media is a continuously evolving medium, and as social practitioners, we need to keep up if we want to continue to thrive in this space. This is something that all brands have in common, and Google is no exception. As Anna Gonzalez, Social Media Strategy Lead at Google Developer Studio, states, “we're constantly growing and thinking about how to do things more efficiently.”
Anna also emphasizes the importance of being open to experimentation on social media and why being authentic is vital when communicating with developers. Tune in to hear more about how the Google Developer Studios team uses different social measurement methodologies to stay relevant, enchant developers, and navigate social media without a king-sized budget.
In This Episode:
- 05:11 - What Google Developer Studios is and how it works
- 07:37 - What the social team looks like at Google Developer Studios
- 10:46 - How different developers use social media
- 14:08 - Finding new and creative ways to connect with developers
- 18:50 - The mix between sharing Google Developer Studio content vs. content about developers
- 20:59 - How Anna works with advocates, influencers, and micro-influencers
- 23:37 - How to strike a balance between planning and spontaneity when posting on social media
- 27:09 - How Google Developer Studios adapts social measurement methodologies
- 30:13 - Why senior leadership are putting greater focus on social during the pandemic
- 33:40 - How to navigate social media without the big budget
- 37:53 - Working on side projects at Google
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Find out if your website is ADA & WCAG compliant with help from aCe
- Get $30 off of your Tailwind Subscription!
Visit SocialPros.com for more insights from your favorite social media marketers.
586 episodes
Manage episode 284164858 series 1447297
Anna Gonzalez, Social Media Strategy Lead at Google Developer Studio, joins the Social Pros podcast to discuss how Google uses new technology and social media can connect audiences.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details:
Google may be a massive company with lots of resources and a seemingly infinite budget, but they still have many of the same questions and struggles as the rest of us.
Social media is a continuously evolving medium, and as social practitioners, we need to keep up if we want to continue to thrive in this space. This is something that all brands have in common, and Google is no exception. As Anna Gonzalez, Social Media Strategy Lead at Google Developer Studio, states, “we're constantly growing and thinking about how to do things more efficiently.”
Anna also emphasizes the importance of being open to experimentation on social media and why being authentic is vital when communicating with developers. Tune in to hear more about how the Google Developer Studios team uses different social measurement methodologies to stay relevant, enchant developers, and navigate social media without a king-sized budget.
In This Episode:
- 05:11 - What Google Developer Studios is and how it works
- 07:37 - What the social team looks like at Google Developer Studios
- 10:46 - How different developers use social media
- 14:08 - Finding new and creative ways to connect with developers
- 18:50 - The mix between sharing Google Developer Studio content vs. content about developers
- 20:59 - How Anna works with advocates, influencers, and micro-influencers
- 23:37 - How to strike a balance between planning and spontaneity when posting on social media
- 27:09 - How Google Developer Studios adapts social measurement methodologies
- 30:13 - Why senior leadership are putting greater focus on social during the pandemic
- 33:40 - How to navigate social media without the big budget
- 37:53 - Working on side projects at Google
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Find out if your website is ADA & WCAG compliant with help from aCe
- Get $30 off of your Tailwind Subscription!
Visit SocialPros.com for more insights from your favorite social media marketers.
586 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.