Player FM - Internet Radio Done Right
110 subscribers
Checked 5d ago
Added seven years ago
Content provided by WRadio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WRadio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Podcasts Worth a Listen
SPONSORED
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
Play Later
Play Later
Lists
Like
Liked28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Martha Debayle en W
Mark all (un)played …
Manage series 2324393
Content provided by WRadio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WRadio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Martha Debayle en W
…
continue reading
109 episodes
Mark all (un)played …
Manage series 2324393
Content provided by WRadio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WRadio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Martha Debayle en W
…
continue reading
109 episodes
Semua episode
×
1 "Martha Debayle en W" del martes 11 de febrero 2:18:57
2:18:57
Play Later
Play Later
Lists
Like
Liked2:18:57
Escucha a Martha Debayle con los mejores experto

1 "Martha Debayle en W" del lunes 10 de febrero 2:24:25
2:24:25
Play Later
Play Later
Lists
Like
Liked2:24:25
Escucha a Martha Debayle con los mejores expertos

1 "Martha Debayle en W" del miércoles 05 de febrero 2:34:28
2:34:28
Play Later
Play Later
Lists
Like
Liked2:34:28
Escucha a Martha Debayle con los mejores expertos

1 "Martha Debayle en W" del martes 04 de febrero 2:13:21
2:13:21
Play Later
Play Later
Lists
Like
Liked2:13:21
Escucha a Martha Debayle con los mejores expertos

1 "Martha Debayle en W" del lunes 03 de febrero 2:28:34
2:28:34
Play Later
Play Later
Lists
Like
Liked2:28:34
Escucha a Martha Debayle con los mejores expertos

1 El poder de dar y compartir: el secreto para atraer la abundancia 40:33
40:33
Play Later
Play Later
Lists
Like
Liked40:33
Ariel Grunwald, maestro y mentor de vida nos explica por qué dar es tan poderoso
El Dr. Pablo León, médico cirujano y Rodolfo Solís, psicofisiologo te ayudan a identifiar si sufres depesión a través de un TEST

1 "Martha Debayle en W" del lunes 13 de enero 2:09:00
2:09:00
Play Later
Play Later
Lists
Like
Liked2:09:00
Escucha a los mejores expertos

1 "Martha Debayle en W" del martes 17 de diciembre 1:41:41
1:41:41
Play Later
Play Later
Lists
Like
Liked1:41:41
Espacio que aborda temas con una perspectiva diferente con el fin de inspirar y enriquecer la experiencia humana.

1 "Martha Debayle en W" del lunes 16 de diciembre 1:53:24
1:53:24
Play Later
Play Later
Lists
Like
Liked1:53:24
Espacio que aborda temas con una perspectiva diferente con el fin de inspirar y enriquecer la experiencia humana.

1 "Martha Debayle en W" del viernes 13 de diciembre 1:19:23
1:19:23
Play Later
Play Later
Lists
Like
Liked1:19:23
Espacio que aborda temas con una perspectiva diferente con el fin de inspirar y enriquecer la experiencia humana.

1 "Martha Debayle en W" del jueves 12 de diciembre 2:26:10
2:26:10
Play Later
Play Later
Lists
Like
Liked2:26:10
Espacio que aborda temas con una perspectiva diferente con el fin de inspirar y enriquecer la experiencia humana.

1 "Martha Debayle en W" del miércoles 11 de diciembre 2:11:59
2:11:59
Play Later
Play Later
Lists
Like
Liked2:11:59
Espacio que aborda temas con una perspectiva diferente con el fin de inspirar y enriquecer la experiencia humana.

1 "Martha Debayle en W" del martes 10 de diciembre 1:21:11
1:21:11
Play Later
Play Later
Lists
Like
Liked1:21:11
Espacio que aborda temas con una perspectiva diferente con el fin de inspirar y enriquecer la experiencia humana.

1 "Martha Debayle en W" del lunes 09 de diciembre 1:46:06
1:46:06
Play Later
Play Later
Lists
Like
Liked1:46:06
Espacio que aborda temas con una perspectiva diferente con el fin de inspirar y enriquecer la experiencia humana.
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.