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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 23:28
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My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ancestral Recall #23 - Information Cascades
Manage episode 373557580 series 2359688
Content provided by Ancestral Recall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ancestral Recall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mike and Roman make their triumphant return to the Ancestral Recall podcast highlighting one of Patrick Chapin's all-time great articles - Information Cascades.
Original article: https://articles.starcitygames.com/articles/information-cascades-in-magic/
30 episodes
Manage episode 373557580 series 2359688
Content provided by Ancestral Recall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ancestral Recall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mike and Roman make their triumphant return to the Ancestral Recall podcast highlighting one of Patrick Chapin's all-time great articles - Information Cascades.
Original article: https://articles.starcitygames.com/articles/information-cascades-in-magic/
30 episodes
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1 Ancestral Recall #30 -[STANDARD] Roman’s Jeskai Revelation 35:45
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In a refreshing return to Ancestral Recall, Roman and Mike discuss Roman’s 34th place performance with Jeskai Control at the Minneapolis Standard Regional Championship. Roman’s decklist: https://x.com/roman_fusco/status/1919215038218256438?s=46

1 Ancestral Recall #29 - Sullivan, Nimble Mongoose, and Sullivan 1:01:24
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In preparation for his upcoming Pre-Modern tournament, Mike and Roman go back to Mike's first ever article for StarCityGames.com, and read an entertaining yet informative tournament report. Original article: https://articles.starcitygames.com/articles/sullivan-nimble-mongoose-and-sullivan/

1 Ancestral Recall #28 - Who’s Afraid of the Big Bad Circle? 54:17
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Mike and Roman read Dan Paskins' 2004 article on sideboarding, and learn how to escape the fear of losing to sideboard threats that may not be as terrifying as they seem. Original article: https://articles.starcitygames.com/articles/whos-afraid-of-the-big-bad-circle/
Mike and Roman read Jon Becker's article on confidence, or in this case, "Tomfidence." The article focuses on PTQ player Tom Kelleher and why he had such outstanding confidence in competitive Magic tournaments. Mike and Roman examine the question of not why should you have confidence, but rather why shouldn't you? Original article: https://articles.starcitygames.com/articles/tomfidence/ https://articles.starcitygames.com/articles/tomfidence/…

1 Ancestral Recall #26 - Seven Techniques for Unbeatable Sideboarding 1:02:36
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Following their back to back RCQ wins with Azorius Control, Mike and Roman take a look at how to maximize your sideboard decisions. Original article: https://articles.starcitygames.com/articles/flores-friday-seven-techniques-for-unbeatable-sideboarding-3/
Mike and Roman visit Pat Chapin's The Prime Directive, and learn how to avoid playing worse versions of decks that already exist. Original article: https://articles.starcitygames.com/articles/innovations-winning-a-ptq-not-violating-the-prime-directive/ Your hosts: @Roman_Fusco @fivewithflores
On this episode Mike and Roman read "Picture This" from Mike's SCG writing days and focus on how to better sculpt your gameplan in games of Magic. Original article: https://articles.starcitygames.com/articles/flores-friday-picture-this/ Your hosts: @Roman_Fusco @fivewithflores

1 Ancestral Recall #23 - Information Cascades 1:10:20
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Mike and Roman make their triumphant return to the Ancestral Recall podcast highlighting one of Patrick Chapin's all-time great articles - Information Cascades. Original article: https://articles.starcitygames.com/articles/information-cascades-in-magic/

1 Ancestral Recall #22 - The Top 8 Reasons to Play Bant in Standard 49:32
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Mike discusses the top 8 reasons why you should be playing Bant in standard, and after Roman and Mike discuss Roman's 6-0 list from the first week of MagicFest Online qualifiers and what changes they would make for the Grand Prix this weekend. Mike's original article: The Top 8 Reasons to Play Bant in Standard Your hosts: Roman Fusco - @Roman_Fusco Mike Flores - @fivewithflores Subscribe to Ancestral Recall at iTunes! https://itunes.apple.com/us/podcast/id1213552541#…
Roman and Mike go back in time to 2005, after Mike wins a Kamigawa block constructed PTQ at Neutral Ground, to look at lessons learned while brewing a rogue deck for an established metagame.

1 Ancestral Recall #20 – The Ten Greatest Battles of All Time 1:15:28
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Roman and Mike go back in time to 2002, as Mike Flores of 2002 takes his own trip back in time to tell the stories of the ten most memorable matches of Magic that he had ever seen.

1 Ancestral Recall #19 – Realizing How Bad You Are 1:00:27
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Roman and Mike go back in time to 2004, to look at one of the most important lessons a Magic player can learn: to see ones own mistakes.

1 Ancestral Recall #18 – Magic: the Intangibles 1:04:30
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Roman and Mike go back in time to 2005, to learn how intangible skill can add up over a game to make a player seem lucky.

1 Ancestral Recall #17 – How to Think About Magic 1:21:40
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Roman and Mike get together to pore over a 2010 article by Mike Flores about lessons learned from Hall of Famer Zvi Mowshowitz on how to think about the game of Magic.

1 Ancestral Recall #16 – In the Style of Top 8 Magic 34:54
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Roman and michaelj are relegated to wandering the streets of Manhattan like a pair of recording vagabonds, so they talk about Roman's recent successes... All of which occurred as a result of the lessons taught by Ancestral Recall.
A
Ancestral Recall – magic.facetofacegames.com

Roman and Mike learn ancient deck design wisdom from Mike Flores' 2007 article, "Bits and Pieces — The Traits of a Great Deck Designer".
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Ancestral Recall – magic.facetofacegames.com

Roman and Mike take a look at Nick Spagnolo's treatise on how to win at Magic by playing the colour Blue.
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Ancestral Recall – magic.facetofacegames.com

Roman and Mike take a look at Brian Hacker's hugely influential article on gambling and Magic, "The New Pool Halls"
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Ancestral Recall – magic.facetofacegames.com

Mike and Roman take a look at one of Mike's favourite Pro Tour Hall of Fame ballot articles, from the second year of the Hall of Fame, 11 years ago.
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Ancestral Recall – magic.facetofacegames.com

Mike and Roman take a look at the classic strategy of siding in an unexpected permanent type for The Old Switcheroo.
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Ancestral Recall – magic.facetofacegames.com

1 Ancestral Recall #10 – Winner Winner Chicken Dinner 58:25
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Mike and Roman discuss the dangers and advantages of switching to a new deck for a tournament at the last minute.
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Ancestral Recall – magic.facetofacegames.com

1 Ancestral Recall #9 – Virtual Card Advantage 23:18
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Mike introduces Roman to the concept of virtual card advantage.
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Ancestral Recall – magic.facetofacegames.com

1 Ancestral Recall #8 – Tuning the Second Best Deck 1:04:48
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Mike and Roman talk about how preparing a deck to beat the best deck can be the right strategy to take down a tournament.
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Ancestral Recall – magic.facetofacegames.com

1 Ancestral Recall #7 – The Philosophy of Fire 1:12:02
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Mike and Roman talk about the theory of how to trade cards for your opponent's Life, or as it is called: The Philosophy of Fire!
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Ancestral Recall – magic.facetofacegames.com

1 Ancestral Recall #6 – The Danger Of Cool Things 34:08
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Mike and Roman talk about Chad Ellis's article on the tendency Magic players have to lose games because they are too fixated on doing something cool.
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Ancestral Recall – magic.facetofacegames.com

1 Ancestral Recall #5 – Asking Better Questions 1:00:32
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“Asking Better Questions” provides a model to improve your own quality of information in Magic by… Well… Asking better questions.
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Ancestral Recall – magic.facetofacegames.com

What does it mean to be "results focused" and why does Mike thing we all should be (in the face of common, poker-descended, gamer wisdom)?
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Ancestral Recall – magic.facetofacegames.com

1 Ancestral Recall #3 – The Rogue Strategy 1:08:45
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Is Rogue deck building still relevant? Or at least Mike's take from nearly two decades ago? As usual, the Regional Champ weighs in with a modern perspective.
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Ancestral Recall – magic.facetofacegames.com

This time around Mike and Roman opt for a short article that you may have heard of - Who's the Beatdown?
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Ancestral Recall – magic.facetofacegames.com

1 Ancestral Recall #1 – How to Win a PTQ 1:32:46
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It’s the dawning of a new (or new-old) day here at ManaDeprived. Mike Flores is joined by SCG Regionals Champion Roman Fusco as he learns "How to Win a PTQ".
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