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Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing: 3 Slightly Embarrassing Emotions that Drive Effective Copywriting
Archived series ("Inactive feed" status)
When? This feed was archived on August 01, 2022 23:02 (). Last successful fetch was on March 30, 2020 17:05 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 231805674 series 2372291
Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication.
Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic.
Today I talk about three charged (or even potentially embarrassing) emotional drivers that inform the decision to buy — and how to handle them delicately.
In this 20-minute episode, I talk about:
- Adding a “first class” experience to your business without being crass
- How to help your audience feel safe and secure as they move forward with you
- Speaking to identity and group values in a politically volatile era
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
The Show Notes
- I currently work with a small number of clients on conversion-oriented copy and content: Work one-on-one with Copyblogger’s Sonia Simone
- Our group of Copyblogger-certified content marketers (I do happen to think they’re truly content marketing big shots!)
- My post on the #1 conversion killer in your copy and how to defeat it
- My post on Robert Cialdini’s Unity principle
125 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on August 01, 2022 23:02 (). Last successful fetch was on March 30, 2020 17:05 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 231805674 series 2372291
Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication.
Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic.
Today I talk about three charged (or even potentially embarrassing) emotional drivers that inform the decision to buy — and how to handle them delicately.
In this 20-minute episode, I talk about:
- Adding a “first class” experience to your business without being crass
- How to help your audience feel safe and secure as they move forward with you
- Speaking to identity and group values in a politically volatile era
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
The Show Notes
- I currently work with a small number of clients on conversion-oriented copy and content: Work one-on-one with Copyblogger’s Sonia Simone
- Our group of Copyblogger-certified content marketers (I do happen to think they’re truly content marketing big shots!)
- My post on the #1 conversion killer in your copy and how to defeat it
- My post on Robert Cialdini’s Unity principle
125 episodes
All episodes
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