MDP24: Doug Kessler tells us how to WIN at B2B Content Marketing

Online Marketing & Inbound Marketing for B2B Service Businesses: More Demand Podcast

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Content marketing for B2B. How do you win at it? What makes it different from B2C? This week, Doug Kessler tells us how. Doug has a passion for content marketing and is the co-founder and Creative Director of Velocity Partners in the UK with over 25 years in the industry and some notable awards and acknowledgements for his achievements. He has a solid history in creating content for B2B Marketing and today we're tapping into his expertise to help you get more big wins with your content, especially if you're a service based business like us. "Earn the right to persuade" In this episode you will learn:

How content marketing has changedHow B2B content is consumedHow to resonate with your audienceBrand vs PersonWhy honesty is always the best policyThe psychology of b2b content "Joy is the magnetic aspect of great content" Resources, links, downloads and transcription at http://www.moredemand.co.uk/episode24

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