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Social Proof in Marketing with Austin Distel
Manage episode 217140577 series 2429760
Today’s episode is all about social proof. The head of marketing for the software Proof, Austin Distel is here with us today. He describes what Proof is, and how it’s important to create an online market that attracts clients like how social proof works in retail and the restaurant business. He describes how Proof is about bringing those clients who want to do authentic marketing. They also focus on the idea of video case stories. Austin explains that having his clients share their experience and story is more compelling as opposed to explaining what we can do. Hearing from people and creating that social connection grabs clients in and is more relatable. Proof see the data science, focuses on the machine learning, and analyzes the analytics. Conversions are vital in delivering to the people.
What You’ll Learn:
- The Importance of Community and Conversions
- Value of Social Proof through Video Case Stories
- 3 Step Process for Perfect Case Study
- Data Science is key to Personalize Experience
Connect with Austin:
Links and Resources:
Hosted on Acast. See acast.com/privacy for more information.
504 episodes
Manage episode 217140577 series 2429760
Today’s episode is all about social proof. The head of marketing for the software Proof, Austin Distel is here with us today. He describes what Proof is, and how it’s important to create an online market that attracts clients like how social proof works in retail and the restaurant business. He describes how Proof is about bringing those clients who want to do authentic marketing. They also focus on the idea of video case stories. Austin explains that having his clients share their experience and story is more compelling as opposed to explaining what we can do. Hearing from people and creating that social connection grabs clients in and is more relatable. Proof see the data science, focuses on the machine learning, and analyzes the analytics. Conversions are vital in delivering to the people.
What You’ll Learn:
- The Importance of Community and Conversions
- Value of Social Proof through Video Case Stories
- 3 Step Process for Perfect Case Study
- Data Science is key to Personalize Experience
Connect with Austin:
Links and Resources:
Hosted on Acast. See acast.com/privacy for more information.
504 episodes
All episodes
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