Leveraging NextDoor for Listings: The Hidden Goldmine | This Week in Marketing

The Tom Ferry Podcast Experience

Why would a real estate agent consider leveraging NextDoor to generate leads? Isn’t that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras?

Turns out, it’s a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who weren’t considering listing before.

In this episode of This Week in Marketing, Jason Pantana starts off with some important news and updates from the world of real estate marketing, including a new Google Business Profile scam you need to be aware of, plus an interesting new Instagram update that helps expand your presence.

For the main story, he interviews Rockstar agent Ashley Blackmore from Durango, Colorado, who blew the audience at our past Success Summit with an innovative strategy of leveraging NextDoor for leads.

Ashley shared one post which got her 6 listings and 3 buyers. It was just one post with $0 spent! Make sure to watch or listen to learn how she did it!

In this episode, they discuss…

0:00 – A Google scam & Instagram update

8:17 – Leveraging NextDoor

16:00 – DMs from listings